Combined sales of cosmetics, perfume and health products make this the fourth largest category, and ecommerce growth in all categories is up 16% for the first half of the year, according to marketing strategies firm E-bit.
The increasing trend towards diagnostic tools in cosmetics retail is being fuelled by innovation and consumer demand for personalization; experts suggest brands need to grab the opportunity to make the most of this before third parties step in.
Skincare giant Clarins has been asked to withdraw print adverts for
a product that claimed to protect the user from 'damaging'
electromagnetic waves, further denting consumer confidence in the
Hewlett-Packard is developing a system of mobile color matching
technology that promises to help consumers choose a foundation that
perfectly matches their skin tone; offering the services of a
mobile makeup advisor.
Tapping into the growing marketing opportunities provided by mobile
phones, Procter & Gamble is launching a promotional campaign
that uses the services of a UK-based company to create a
text-messaging game featuring the Crest...
PediaMed has launched what it calls a Mobile Compliance Program -
8TDAZE, for its Tazorac acne treatment, aimed at motivating
teenagers to use the product regularly to ensure best results using
a proven method of communication, reports...