K-Beauty

K-beauty giant Amorepacific eyes US market expansion leveraging recent award-winning tech innovations

26-Jul-2023 By Cassandra Stern

The company is spearheading expansion efforts on the backs of CES Innovation Award winning Authentic Color Master by Tonework technology and the launch of custom skin care brand Custom.me.

Plastic-free stores, low-waste packaging, recycling programme: K-beauty brand Melixir’s multi-pronged approach to sustainability

08-Jun-2023 By Hui Ling Dang

Korean skin care brand Melixir has embarked on a vigorous expansion campaign across Asia via Sephora, while also working on its sustainability initiatives and new products targeting the skin microbiome.

Enrich and rebuild: LG H&H aims to reinforce luxury beauty unit to drive future growth

10-May-2023 By Amanda Lim

The South Korea consumer goods company LG Household & Health Care is aiming to strengthen its luxury beauty brands as well as boost its overseas business as part of plans to drive growth.

Going global: Clio Cosmetics debuts on Target.com as part of bigger expansion plans

17-Apr-2023 By Hui Ling Dang

K-beauty company Clio Cosmetics is priming itself for entry into the European, Middle Eastern and South American markets, following record-breaking sales on US e-commerce platforms.

The next frontier? K-beauty companies shifting focus toward the US for growth

04-Oct-2022 By Amanda Lim

South Korean cosmetic companies Amorepacific and LG Household & Healthcare (LG H&H) are turning their gaze westwards to the US for new opportunities as growth prospects in China dampen.

Bottoms up: LG H&H’s Dr. Groot brews up microbiome-friendly shampoo to mitigate hair loss

04-Oct-2022 By Amanda Lim

South Korean hair care brand Dr. Groot has launched a shampoo with brewer’s yeast that claims to benefit the microbiome and alleviate hair loss symptoms.

‘As fast as possible’: Carbonwave targets Asia’s clean beauty market with upcycled seaweed emulsifier

16-Aug-2022 By Amanda Lim

Upcycled seaweed could soon be available as an emulsifier in the Asian beauty and personal care market, with one firm keen to tap into clean beauty interest ‘as fast as possible’.

‘Asian wisdom’: Foot care startup Clapoti wants to bring Korean sauna culture to mass beauty

15-Jul-2022 By Kacey Culliney

Indie brand Clapoti has launched a line of Korean-inspired foot care products that aims to breathe life into an old-fashioned category and encourage wider uptake across Europe, its founder says.

Filling a grey space: K-beauty giants see mega demand for shampoos that conceal grey hairs and prevent hair loss

22-Jun-2022 By Amanda Lim

South Korean cosmetic titans Amorepacific and LG Household & Healthcare (LG H&H) have both recently launched shampoos that can conceal grey hairs to great success, signalling a huge demand for anti-ageing hair care products.

K-beauty vs eco: Cosmetics industry most significantly impacted sector by post-pandemic demand for greener products

14-Jun-2022 By Amanda Lim

A new survey by Korea International Trade Association (KITA) has revealed that South Korea’s cosmetics industry was the most significantly impacted sector by the post-pandemic demand for eco-conscious products.

‘A new paradigm of clean beauty’: Amorepacific’s latest brand makes use of upcycled oakwood to create scents

26-Apr-2022 By Amanda Lim

K-beauty major Amorepacific has launched Longtake, a new sustainable clean beauty brand that makes use of upcycled oakwood to create its signature woody scents.

Sunny outlook: Korea’s cosmetics industry poised for growth in Q2 – trade report

05-Apr-2022 By Amanda Lim

The Korean cosmetic industry is predicted to grow in the second quarter this year despite the economic uncertainty, according to a new report by the Korean Chamber of Commerce and Industry (KCCI).

Taking the leap: North American expansion on the cards for LG H&H in 2022 – CEO

12-Jan-2022 By Amanda Lim

South Korean multinational LG Household & Health Care is set to expand and strengthen its position in the North American beauty market in 2022.

K-beauty’s evolution: Cosmetics showed highest export growth for Korean SMEs in past 10 years

13-Dec-2021 By Amanda Lim

South Korean cosmetic products from SMEs and start-ups have chalked up the biggest growth in exports in the past decade and is now the second-largest category, according to a new report from trade chiefs.

Harnessing hemp: Koru Pharmaceuticals develops K-beauty skin care made with hybrid Korean variant

16-Jun-2021 By Amanda Lim

South Korean biopharmaceutical start-up Koru Pharmaceuticals has launched a new skin care brand made with hemp seed oil derived from a hybrid Korean hemp variant.

LG H&H continues North American retail expansion with K-Beauty flagship in Richmond, British Columbia

17-Nov-2020 By Deanna Utroske

Just last month the South Korea – based consumer goods company opened a first Avon retail store in Los Angeles, California; and on Friday, November 20, The history of Whoo luxury concept store will open in Canada.

Botanical glow: LG H&H and Farouk Systems launch skin care brand to tap US natural beauty trend

23-Sep-2020 By Amanda Lim

South Korean personal care major LG Household & Healthcare and US manufacturer Farouk Systems Inc. have extended their partnership to launch a botanical-based skin care brand it believes will be a ‘good fit’ for the US market.

AmorePacific maneuvers to reach more US consumers via ecommerce

06-Aug-2020 By Deanna Utroske

This week, the long-standing Korean Beauty company began selling the full portfolio of both its AMOREPACIFC and Mamonde brands on the Amazon Premium Beauty store.