Korean skin care brand Melixir has embarked on a vigorous expansion campaign across Asia via Sephora, while also working on its sustainability initiatives and new products targeting the skin microbiome.
South Korean cosmetic titans Amorepacific and LG Household & Healthcare (LG H&H) have both recently launched shampoos that can conceal grey hairs to great success, signalling a huge demand for anti-ageing hair care products.
A new survey by Korea International Trade Association (KITA) has revealed that South Korea’s cosmetics industry was the most significantly impacted sector by the post-pandemic demand for eco-conscious products.
South Korean cosmetic products from SMEs and start-ups have chalked up the biggest growth in exports in the past decade and is now the second-largest category, according to a new report from trade chiefs.
Just last month the South Korea – based consumer goods company opened a first Avon retail store in Los Angeles, California; and on Friday, November 20, The history of Whoo luxury concept store will open in Canada.
South Korean personal care major LG Household & Healthcare and US manufacturer Farouk Systems Inc. have extended their partnership to launch a botanical-based skin care brand it believes will be a ‘good fit’ for the US market.