South Korean cosmetic companies Amorepacific and LG Household & Healthcare (LG H&H) are turning their gaze westwards to the US for new opportunities as growth prospects in China dampen.
South Korean hair care brand Dr. Groot has launched a shampoo with brewer’s yeast that claims to benefit the microbiome and alleviate hair loss symptoms.
Upcycled seaweed could soon be available as an emulsifier in the Asian beauty and personal care market, with one firm keen to tap into clean beauty interest ‘as fast as possible’.
Indie brand Clapoti has launched a line of Korean-inspired foot care products that aims to breathe life into an old-fashioned category and encourage wider uptake across Europe, its founder says.
South Korean cosmetic titans Amorepacific and LG Household & Healthcare (LG H&H) have both recently launched shampoos that can conceal grey hairs to great success, signalling a huge demand for anti-ageing hair care products.
A new survey by Korea International Trade Association (KITA) has revealed that South Korea’s cosmetics industry was the most significantly impacted sector by the post-pandemic demand for eco-conscious products.
K-beauty major Amorepacific has launched Longtake, a new sustainable clean beauty brand that makes use of upcycled oakwood to create its signature woody scents.
The Korean cosmetic industry is predicted to grow in the second quarter this year despite the economic uncertainty, according to a new report by the Korean Chamber of Commerce and Industry (KCCI).
South Korean cosmetic products from SMEs and start-ups have chalked up the biggest growth in exports in the past decade and is now the second-largest category, according to a new report from trade chiefs.
South Korean biopharmaceutical start-up Koru Pharmaceuticals has launched a new skin care brand made with hemp seed oil derived from a hybrid Korean hemp variant.
Just last month the South Korea – based consumer goods company opened a first Avon retail store in Los Angeles, California; and on Friday, November 20, The history of Whoo luxury concept store will open in Canada.
South Korean personal care major LG Household & Healthcare and US manufacturer Farouk Systems Inc. have extended their partnership to launch a botanical-based skin care brand it believes will be a ‘good fit’ for the US market.
This week, the long-standing Korean Beauty company began selling the full portfolio of both its AMOREPACIFC and Mamonde brands on the Amazon Premium Beauty store.
![Amorepacific and LG Household & Healthcare (LG H&H) are turning their gaze westwards to the US for new opportunities. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/k-beauty-companies-shifting-focus-toward-the-us-for-growth/15749325-1-eng-GB/K-beauty-companies-shifting-focus-toward-the-US-for-growth.jpg)
![Dr. Groot has launched a shampoo with brewer’s yeast that claims to benefit the microbiome and alleviate hair loss symptoms.[Dr. Groot]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/lg-h-h-s-dr.-groot-brews-up-microbiome-friendly-shampoo-to-mitigate-hair-loss/15820125-1-eng-GB/LG-H-H-s-Dr.-Groot-brews-up-microbiome-friendly-shampoo-to-mitigate-hair-loss.jpg)
![Carbonwave uses sargassum seaweed to develop different materials for different sectors, one of which is a broad-spectrum natural emulsifier. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/08/16/carbonwave-targets-asia-s-clean-beauty-market-with-upcycled-seaweed-emulsifier/15660738-1-eng-GB/Carbonwave-targets-Asia-s-clean-beauty-market-with-upcycled-seaweed-emulsifier.jpg)
![Clapoti has drawn inspiration from Korea's long-standing sauna culture, aiming to inspire Western beauty consumers into regular foot care rituals [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/15/foot-care-beauty-startup-clapoti-bringing-korean-sauna-culture-to-the-masses/15601613-1-eng-GB/Foot-care-beauty-startup-Clapoti-bringing-Korean-sauna-culture-to-the-masses.jpg)
![Amorepacific and LG H&H have both recently launched shampoos that can conceal grey hairs to great success. [ReEn]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/amorepacific-and-lg-h-h-see-mega-demand-for-shampoos-that-conceal-grey-hairs-and-prevent-hair-loss/15490241-1-eng-GB/Amorepacific-and-LG-H-H-see-mega-demand-for-shampoos-that-conceal-grey-hairs-and-prevent-hair-loss.jpg)
![A new survey by KITA has revealed that South Korea’s cosmetics industry was the most significantly impacted sector by the post-pandemic demand for eco-conscious products. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/k-beauty-industry-most-significantly-impacted-sector-by-post-pandemic-demand-for-greener-products/15470872-1-eng-GB/K-beauty-industry-most-significantly-impacted-sector-by-post-pandemic-demand-for-greener-products.jpg)
![Amorepacific has launched Longtake, a new sustainable clean beauty brand. [Amorepacific / Longtake]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/amorepacific-longtake-firm-s-latest-brand-makes-use-of-upcycled-oakwood-to-create-scents/15357762-1-eng-GB/Amorepacific-Longtake-Firm-s-latest-brand-makes-use-of-upcycled-oakwood-to-create-scents.jpg)
![Korean cosmetic industry is predicted to grow in the second quarter this year. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/korea-s-cosmetics-industry-poised-for-growth-in-q2-trade-report/15292774-1-eng-GB/Korea-s-cosmetics-industry-poised-for-growth-in-Q2-trade-report.jpg)
![LG Household & Health Care is set to expand and strengthen its position in the North American beauty market in 2022. [LG H&H]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/lg-household-health-care-will-expand-north-american-business-in-2022/13137955-1-eng-GB/LG-Household-Health-Care-will-expand-North-American-business-in-2022.jpg)
![K-beauty SMEs and start-ups have chalked up the biggest growth in exports in the past decade. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/k-beauty-smes-showed-highest-export-growth-in-past-10-years/13086375-1-eng-GB/K-beauty-SMEs-showed-highest-export-growth-in-past-10-years.jpg)
![Koru Pharmaceuticals has launched a new skin care brand made with hemp seed oil derived from a hybrid Korean hemp variant. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/06/16/hemp-skin-care-koru-pharmaceuticals-develops-k-beauty-skin-care-made-with-hybrid-korean-variant/12546733-1-eng-GB/Hemp-skin-care-Koru-Pharmaceuticals-develops-K-beauty-skin-care-made-with-hybrid-Korean-variant.jpg)
