Indie Beauty Expo

Sway: the startup personal care brand making armpits pretty

CD Buzz Video

Sway: the startup personal care brand making armpits pretty

By Deanna Utroske

Rebecca So founded Sway in 2017 with a collection of underarm care products. Since then, the brand has grown to include skin care, body care, and more. But still at the heart of Sway is a mission to make pits pretty.

Amy Chung, Global Branding Manager at Serumkind in conversation with Deanna Utroske at IBE LA

Editor's Spotlight: Indie Beauty Analysis

3 ways IBE exhibiting brands stood out from the crowd

By Deanna Utroske

Last week’s Indie Beauty Expo event in Los Angeles, California, attracted hundreds of influencers, buyers, press, and investors. Here’s a quick look at how select cosmetics, personal care, and wellness brands exhibiting at the event managed to capture...

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IBE announces 2019 Best in Show winners, 5 trends stand out

By Deanna Utroske

Just days before the 2020 Indie Beauty Expo event series gets underway, the 2019 Best in Show have been announced; and several of the winning cosmetics and personal care products exemplify global innovation trends.

TBH Kids: fun, functional personal care for tweens

CD Buzz Video

TBH Kids: fun, functional personal care for tweens

By Deanna Utroske

Kids grow up. And today, they’re growing up with text messages and social media and free-from personal care products. These are the tweens and teens that Risa Barash is reaching with her latest venture TBH Kids. Cosmetics Design spoke with Barash at IBE...

Emilie Heathe: combing art, luxury, and beauty - video interview

CD Buzz Video

Emilie Heathe: combing art, luxury, and beauty

By Deanna Utroske

At this year’s IBE NY event, founder and CEO Emily Rudman spoke with Cosmetics Design about the luxury lifestyle brand she’s building, the custom sculptural packaging she created for Emilie Heathe’s debut nail color collection, the importance of company...

biophile skincare: because fermentation is the future of beauty

CD Buzz Video

biophile skincare: because fermentation is the future of beauty

By Deanna Utroske

At this year’s IBE NY event, co-Founders Alison Cutlan and Grace Fooden were giving press, influencers, and industry insiders at the show a sneak preview of the probiome beauty brand they are launching this fall. In this video interview with Cosmetics...

Indie Beauty Expo New York City 2019, in photos

Indie Beauty Expo New York City 2019, in photos

By Simon Pitman

The newly revamped Indie Beauty Expo opened and closed its doors in New York City recently, dedicated solely to indie beauty brands and suppliers. In this photo gallery we bring you some of the brand innovation highlights.

5th annual IBE NY event attracts indie beauty brands from around the world

Editor's Spotlight

5th annual IBE NY event attracts indie beauty brands from around the world

By Deanna Utroske

This year’s New York City edition of the Indie Beauty Expo will take place August 21 and 22 at Pier 94 on Manhattan’s West Side. And, brands from nearly every continent will be exhibiting at show – more than 225 of them, all hoping to capture the attention...

BeautyX Summit debuts this month in Los Angeles, California

estimated read time: 2 ½ minutes

BeautyX Summit debuts this month in Los Angeles, California

By Deanna Utroske




The new educational event for cosmetics and personal care entrepreneurs, takes place January 22nd and 23rd in LA. BeautyX panels, courses, and networking opportunities for this first edition of the summit will focus on media and...

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