Emilie Heathe is a functional design brand developed by creative professionals for creative professionals. And at this year’s IBE event in New York City, Emilie Heathe was attracting a lot of attention with its stylish collection of nail color and a painterly booth design.
To learn about the vision behind the brand, Cosmetics Design spoke with founder Emily Rudman. “People are really, really drawn to the packaging,” affirms Rudman. And, “people [buyers and press at IBE NY] are really interested in the brand itself, the curation of product, why we don’t have a large SKU count,” says Rudman, noting that the brand is meant to add special products into consumers’ collections and MUAs’ kits.
Watch the full video interview above to find out about the Emilie Heathe brand.
Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.