Indie Beauty Brands

5 Insights on growing a beauty startup into a new market

5 Insights on growing a beauty startup into a new market

By Deanna Utroske

Lori Machiorlette, Co-Founder of the beauty device brand blendSMART, has been importing consumer goods as President in charge of marketing and sales for Worth Products Group for over 15 years. And now in 2020, she’s leveraged her knowledge and contacts...

© Getty Images \ (Deagreez)

Editor's Spotlight

Is indie fragrance being overlooked?

By Deanna Utroske

The independent beauty movement is still going strong. And new skin care, hair care, color cosmetics, and wellness brands launch seemingly every day. But indie fragrance brands aren’t as evident. Here Cosmetics Design looks back at a selection of our...

© Getty Images \ (nailiaschwarz)

This Month in Fragrance: August 2019

By Deanna Utroske

Recent fragrance industry news on the Cosmetics Design sites has been about new molecules, new markets, and new sourcing strategies as well as about acquisitions and product launches. Read on to find out what companies like MANE, Firmenich, and Givaudan...

Indie Beauty Expo New York City 2019, in photos

Indie Beauty Expo New York City 2019, in photos

By Simon Pitman

The newly revamped Indie Beauty Expo opened and closed its doors in New York City recently, dedicated solely to indie beauty brands and suppliers. In this photo gallery we bring you some of the brand innovation highlights.

Are multifunctional grooming products the key to men’s skin care?

CD Buzz Video

Are multifunctional grooming products the key to men’s skin care?

By Deanna Utroske

Jesse Jimz made its industry debut at Cosmoprof North America last month. And the new premium men’s skin care brand is all about multitasking products that men are already using in their grooming routine, like an aftershave that doubles as a moisturizer,...

photo via @lashbinder on InstaGram

HERgonomics: 3 women reinventing the gestures of beauty

By Deanna Utroske

Skin care tools, makeup applicators, and cleansing devices are fairly commonplace in consumer beauty routines. And when something is common and familiar it can be difficult to imagine things differently. But that’s exactly what beauty entrepreneurs Angela...

© Getty Image \ (CarlosDavid.org)

Project Beauty Expo moves to Los Angeles, California

By Deanna Utroske

Last year, the beauty discovery show and entrepreneur education event, hosted by and for women of color, took place in New York City. For 2019 it’s headed to the West Coast. PBE will take place from September 14 through 16, and a first look at the program...

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