Indie Beauty Brands

photo via @lashbinder on InstaGram

HERgonomics: 3 women reinventing the gestures of beauty

By Deanna Utroske

Skin care tools, makeup applicators, and cleansing devices are fairly commonplace in consumer beauty routines. And when something is common and familiar it can be difficult to imagine things differently. But that’s exactly what beauty entrepreneurs Angela...

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Project Beauty Expo moves to Los Angeles, California

By Deanna Utroske

Last year, the beauty discovery show and entrepreneur education event, hosted by and for women of color, took place in New York City. For 2019 it’s headed to the West Coast. PBE will take place from September 14 through 16, and a first look at the program...

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6 indie brands helping define the mindful beauty movement

By Deanna Utroske

Mindful beauty is a catchall term that describes the sorts of businesses and brands that conscious consumers want to support. Here, Cosmetics Design takes a look at 6 types of mindful beauty and a small selection of the indie brands that are envisioning...

© Getty Images \ (Dr_Microbe)

Editor's Spotlight

5 ways indie brands are approaching microbiome beauty

By Deanna Utroske

Emerging data on the human skin microbiome is changing the way cosmetics and personal care brands of every size approach product development and formulation. It presents opportunities for new benefits and more ways to design for and deliver conventional...

Unilever North American president Kees Kruythoff and executive vice president of personal care, USA Tamara Rogers

Unilever takes a page from the indie beauty playbook

By Deanna Utroske

At a CEW event last week in New York City, executives from the multinational personal care company spoke about how Unilever is leveraging the stories behind its core brands to premiumize its products.


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