Hair Care Ingredient

Kao Corporation says carbonated water improves the efficacy of its curl-loosening technology in shampoo, offering consumers better styling control post-wash [Getty Images]

IFSCC CONGRESS 2022 LONDON, UK

Curl power: Kao Corp uses carbonated water to improve active shampoo

By Kacey Culliney

Japanese personal care major Kao Corporation has blended carbonated water into a shampoo formula for curly hair to improve the penetration and effectiveness of its curl-loosening ingredient, offering better style control at the washing stage.

© Getty Images \ (VladimirFLoyd)

5 hair and scalp ingredient launches you may have missed

By Deanna Utroske

With the 2020 calendar nearly empty of in-person cosmetics and personal care industry tradeshows due to Coronavirus prevention precautions, discovering new ingredient launches can be a bit tricky.

Spotlight

Follow us

Products

View more

Webinars

Featured Suppliers

All suppliers