Nutraceutical brand lands stamp of approval from American Hair Loss Association

By Danielle Masterson

- Last updated on GMT

Getty Images / FatCamera
Getty Images / FatCamera

Related tags Alopecia Hair care hair loss Hair care ingredient

Amid the heightened discussion surrounding alopecia, Advanced Trichology says it is the first consumer brand to get the green light from the hair loss group.

The American Hair Loss Association recently accepted Advanced Trichology’s collection of nutraceutical products for hair loss, hair growth, and scalp health as a Trusted Brand. According to Advanced Trichology, it’s the association’s first nutraceutical and non-minoxidil topical formula approval.

Founded by certified trichologist William Gaunitz, FWTS, Advanced Trichology’s goal is to normalize and increase the conversation surrounding hair loss.

“Advanced Trichology’s nutraceutical line is the first and only nutraceutical line ever approved by the American Hair Loss Association because of its 20 years of clinical efficacy, the company’s commitment to client satisfaction, transparency of manufacturing and dedication to purity standards. No other line had ever compiled the necessary qualifications to meet the standards of the American Hair Loss Association,”​ Gaunitz said.

The American Hair Loss Association is a  non-profit organization dedicated to advocacy of consumers suffering from alopecia and providing education, resources, and support. 

Product lineup 

The following products will now feature the American Hair Loss Association seal on all packaging:

  • FoliGROWTH Vitamin – An ingestible supplement that delivers a combination of 28 herbs and vitamins to create a foundation for maximum hair growth. FoliGROWTH was developed using clinical research at the Evolution Hair Loss Institute, the clinical counterpart of Advanced Trichology. Specifically designed to target nutritional hair loss, the most common type of loss, FoliGROWTH aims to maximize the bioavailability of vitamin D3, iron, and B complex for nutritional uptake into the hair.
  • DHT Blocker with Immune Support – Targeting pattern hair loss, the DHT Blocker exclusively functions to mitigate DHT impact on hair follicles. The ingredients aim to boost blood circulation to encourage new hair follicle growth, help collagen fibers interlock, heighten the production of keratin and collagen, improve digestion, enhance nutrient absorption and support the immune system.
  • NutraM Revitalizing Scalp Serum – The melatonin and DHT blockers work to reduce the effects of thinning hair and help calm telogen effluvium, reduce shedding, and assist in hair regrowth.

Market overview 


Hair vitamin capsules with DHT blockers to help prevent follicle shrinking are anticipated to dominate the highest revenue share among all forms in the hair supplements market. Additionally, consumers are going for gluten-free, soy-free, non-GMO , no artificial sweeteners, and no sugar in hair supplement capsules, according to Transparency Market Research (TMR). 

Manufacturers in the hair supplements market are developing capsules that promote hair growth with the help of zinc, iron, and vitamin A, C, D, & B-complex, among others. They are increasing R&D in capsules that prevent follicle shrinking and control hair fall with the help of DHT blockers such as pumpkin seeds, pine bark, and stinging nettle, to name a few.

TMR reported that the market value of hair supplements is estimated to be over $960M in 2021. Looking ahead, the market is expected to cross $2.8B by 2031, with a CAGR of 11.5% during the forecast period.

Joke brings alopecia to the forefront

Gaunitz told NutraIngredients-USA​ that alopecia is on the rise in the United States, with the post-pandemic era bringing a new awareness to hair loss. Also on the rise are inflammatory scalp conditions, alopecia areata, telogen effluvium, and accelerated genetic hair loss. 

“Much of this is caused by lifestyle changes, COVID, and elevated emotional stress. The emotional toll from hair loss is an epidemic in itself. This was brought to the forefront of entertainment news because of Will Smith’s actions at the Oscars defending his wife, Jada Pinkett Smith’s emotional journey with alopecia and the mockery that it comes with,”​ he added. 

Indeed, Pinkett Smith's condition may be more common than realized. According to Harvard Medical School, about one-third of all women​ experience alopecia at some point in their lives and according to Johns Hopkins​, nearly half of all Black women have experienced some form of hair loss.


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