Anisa Telwar-Kaicker, the woman who launched and leads the global company, started her business as a distribution and marketing venture. Since then, Anisa International has grown in size and scope and is now known as a leader in synthetic fiber alternatives...
At the behest of the nonprofit animal rights organization PETA, e.l.f has stopped using animal hair to make its beauty tools and hopes other industry brands will follow suit.
At this week’s MakeUp in New York event, Cosmetics Design spoke with the experts at Anisa International about how brushes can forge consumer loyalty, what the fibers of the future will look like and more.