In 2020, when many multinational-owned beauty and personal care brands were getting serious about direct-to-consumer (DTC) retail, Dollar Shave Club became an omnichannel brand.
Once a key buzzword in beauty trends, is it fair to say male grooming has now lost its edge? We take a look back through our archives at recent shifts in the category, and consider where opportunities may still lie ahead.
The Anglo-Dutch consumer goods giant has expanded its footprint in the men’s grooming space with the acquisition of Dollar Shave Club, one of the fastest growing personal care businesses in North America.
On the back of the phenomenal success of the Dollar Shave Club male grooming business model, executives behind the idea have taken the decision to broaden the portfolio into men’s hair care.
