Research on alternative actives for deodorants and antiperspirants is building, but efficacy testing is limiting advances and most successes in the category remain based on ingredients introduced more than 50 years ago, say researchers.
Big Brand Talks – In Conversation with Today’s Beauty Leaders
Unilever wants to continue to plug consumer needs in deodorants and antiperspirants and hopes to deliver its next big breakthrough technology by 2030, says the company’s R&D head of personal care.
Personal care major Unilever has developed an antiperspirant formula without traditional metal-based actives like aluminium, offering an active alternative thanks to a blend of film forming polymers, solvents and plasticizers.
The compound 2-butyloctanol shows potential prebiotic activity by promoting skin friendly bacteria in human armpits, while also inhibiting the growth of odor-causing bacteria, says a new study from Colgate-Palmolive.
Personal care major Colgate-Palmolive has developed an antiperspirant formula containing cannabidiol (CBD) that it says works as an anti-irritant on the skin.
Rustic MAKA is the popular natural brand launched and led by Kasia Rothe that has, just this month, introduced Deo Duos—deodorant stick with two scents layered together in the same tube.
As consumer awareness of waste increases, the number of brands reimagining what sustainable beauty packaging is, is on the rise. This week, Grove Collaborative put their own spin on refillable deo.
The Colgate-Palmolive subsidiary is taking steps to reduce plastic waste, developing and using plastic packaging that is actually recyclable and opting for alternatives to plastic as well.
The eco-entrepreneur behind Smood Natural Deodorants is observing more interest in zero-waste personal care products despite hurdles such as the lack of convenience.
Rebecca So founded Sway in 2017 with a collection of underarm care products. Since then, the brand has grown to include skin care, body care, and more. But still at the heart of Sway is a mission to make pits pretty.
The Vancouver, British Columbia – based startup launched personalized deodorants this month. And Cosmetics Design checked in with Nala co-founder Mila Juristovski to learn more about the potential of custom, natural personal care products.
That’s what Ursa Major, a natural skin care company out of Vermont has found. And it makes sense; once consumers find a reliable product in a category as essential as deodorant, they believe that clean and green beauty can be effective.
A recent settlement between the District Attorney’s Office in Orange County and Unilever has seen the consumer goods giant shell out over $770,000 for the ‘deceptive’ packaging of products.
The deodorant and antiperspirant segment of the market, already up 16 percent since 2006 is set to continue to drive the market through 2016 and beyond due to population growth in the US.
Naturals skin and hair care player Herbalix Restoratives is set to give a presentation about its research into a natural, aluminum-free deodorant it has developed.
European deodorant manufacturers are going 'cosmetic' and moving on
from anti-sweat marketing campaigns and picking up on consumer
desire for skin care benefits and hair growth retardants in under
arm protection, according...
Procter & Gamble has sold its Sure deodorant brand to the
privately held Innovative Brands LLC for an undisclosed sum, as it
continues to concentrate on its two gender-specific deodorant
brands Old Spice for men and Secrets for...
After two years of falling deodorant sales, it appears Americans
have been won back to deodorant by a sex-infused marketing campaign
by leading global brand Axe.
Following another scientific study that alleges links between
aluminum salts in deodorants and breast cancer, the Cosmetic,
Toiletry and Perfumery Association (CTFA) has aired its concern
that the findings might cause unnecessary...
![According to the review, many 'fundamental questions' remain unanswered in the field of efficacy testing for active ingredient alternatives [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/formulation-science/deodorant-antiperspirant-innovation-still-based-on-50-year-old-active-ingredients-finds-review/16248469-1-eng-GB/Deodorant-antiperspirant-innovation-still-based-on-50-year-old-active-ingredients-finds-review.jpg)
![Unilever's R&D teams are looking to take existing 72-hour sweat and odour protection to new heights [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/unilever-eyes-deodorant-breakthrough-for-2030-after-patented-72-hour-antiperspirant-rollout/15841217-1-eng-GB/Unilever-eyes-deodorant-breakthrough-for-2030-after-patented-72-hour-antiperspirant-rollout.jpg)
![Unilever says the compositions are ideal for aerosol antiperspirants designed for the underarms, but can also be incorporated into stick or gel roll-on products [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/11/24/unilever-files-patents-on-metal-free-antiperspirant-blends-for-better-efficacy/13039518-1-eng-GB/Unilever-files-patents-on-metal-free-antiperspirant-blends-for-better-efficacy.jpg)
![The personal care major says the antiperspirant formulas have demonstrated anti-irritation skin benefits when used in multiple forms, including roll-on, stick and spray [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/formulation-science/colgate-patents-cbd-antiperspirant-deodorants-skin-care-and-hair-care-formulas-for-anti-irritant-properties/12555126-1-eng-GB/Colgate-patents-CBD-antiperspirant-deodorants-skin-care-and-hair-care-formulas-for-anti-irritant-properties.jpg)
