Research on alternative actives for deodorants and antiperspirants is building, but efficacy testing is limiting advances and most successes in the category remain based on ingredients introduced more than 50 years ago, say researchers.
Big Brand Talks – In Conversation with Today’s Beauty Leaders
Personal care major Unilever has developed an antiperspirant formula without traditional metal-based actives like aluminium, offering an active alternative thanks to a blend of film forming polymers, solvents and plasticizers.
The compound 2-butyloctanol shows potential prebiotic activity by promoting skin friendly bacteria in human armpits, while also inhibiting the growth of odor-causing bacteria, says a new study from Colgate-Palmolive.
Rebecca So founded Sway in 2017 with a collection of underarm care products. Since then, the brand has grown to include skin care, body care, and more. But still at the heart of Sway is a mission to make pits pretty.
The Vancouver, British Columbia – based startup launched personalized deodorants this month. And Cosmetics Design checked in with Nala co-founder Mila Juristovski to learn more about the potential of custom, natural personal care products.
That’s what Ursa Major, a natural skin care company out of Vermont has found. And it makes sense; once consumers find a reliable product in a category as essential as deodorant, they believe that clean and green beauty can be effective.
European deodorant manufacturers are going 'cosmetic' and moving on
from anti-sweat marketing campaigns and picking up on consumer
desire for skin care benefits and hair growth retardants in under
arm protection, according...
Procter & Gamble has sold its Sure deodorant brand to the
privately held Innovative Brands LLC for an undisclosed sum, as it
continues to concentrate on its two gender-specific deodorant
brands Old Spice for men and Secrets for...
Following another scientific study that alleges links between
aluminum salts in deodorants and breast cancer, the Cosmetic,
Toiletry and Perfumery Association (CTFA) has aired its concern
that the findings might cause unnecessary...