Deodorant

Sway: the startup personal care brand making armpits pretty

CD Buzz Video

Sway: the startup personal care brand making armpits pretty

By Deanna Utroske

Rebecca So founded Sway in 2017 with a collection of underarm care products. Since then, the brand has grown to include skin care, body care, and more. But still at the heart of Sway is a mission to make pits pretty.

photo courtesy of Nala

Nala wants to make personal care personal, starting with deodorant

By Deanna Utroske

The Vancouver, British Columbia – based startup launched personalized deodorants this month. And Cosmetics Design checked in with Nala co-founder Mila Juristovski to learn more about the potential of custom, natural personal care products.

“Deodorant is the gateway to natural personal care and beauty”

“Deodorant is the gateway to natural personal care and beauty”

By Deanna Utroske

That’s what Ursa Major, a natural skin care company out of Vermont has found. And it makes sense; once consumers find a reliable product in a category as essential as deodorant, they believe that clean and green beauty can be effective.

P&G sells Sure deodorant brand

P&G sells Sure deodorant brand

By Simon Pitman

Procter & Gamble has sold its Sure deodorant brand to the
privately held Innovative Brands LLC for an undisclosed sum, as it
continues to concentrate on its two gender-specific deodorant
brands Old Spice for men and Secrets for...

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