Color Cosmetics

photo courtesy of the brand

KENDO Brands launches first KVD Vegan lip gloss

By Deanna Utroske

The beauty brand incubator, owned by LVMH, bought remaining stake and ownership of Kat Von D Beauty at the start of the year, renamed the brand, and is now launching new product and a new marketing campaign.

© Getty Images \ (ChrisGorgio)

Markwins Beauty Brands is taking LORAC global

By Deanna Utroske

Late last week, the cosmetics company announced plans to take the color brand global, first expanding its footprint here in North America, and next by using an ecommerce strategy to reach consumers in Asia.

Truth or dare? Natural color cosmetics that work

Special Newsletter - Colour Cosmetics

Truth or dare? Natural color cosmetics that work

By Deanna Utroske

Whether from natural-first indie brands like Evelyn Iona or top beauty industry companies like L’Oréal, color cosmetics formulated partially or entirely with natural ingredients are gaining popularity. And effective all-natural color has arrived or is...

German color cosmetics brand Catrice, newly available in US

Catrice, newly available in US

By Deanna Utroske

Another European color cosmetics brand has come to market in the States. This time it’s the Catrice brand from Cosnova Beauty, a German company.

How specialty retailers are shaping the new color cosmetic landscape

Special Newsletter - Colour Cosmetics

How specialty retailers are shaping the new color cosmetic landscape

By Simon Pitman

In both the US and worldwide the run away success of Sephora is serving to boost newer, fresher and independent color cosmetics that are bringing a new dynamic to the category. But can those brands keep up with the fast pace of change?

MakeUp New York opens its doors today

MakeUp New York opens its doors today

By Michelle Yeomans

Today, Makeup New York will open its doors for the fourth consecutive year, promising once again to be bigger than ever, thanks to more exhibitors and an expanded conference program.

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