L’Oreal Paris named most powerful and valuable cosmetics brand 09-Apr-2015 By Andrew MCDOUGALL L’Oreal Paris has been named the most powerful and valuable cosmetics brand by strategy consultancy Brand Finance, and its study has also highlighted positives for the Procter & Gamble brands, whilst it is bad news for Avon.
US color cosmetics sales up 5% despite #NoMake-UpSelfie trend 07-Apr-2014 By Michelle Yeomans Consultancy firm, Brand Finance reports that color cosmetics sales are still going strong despite big consumer trends like the 'no make-up selfie'.
