Anisa Telwar-Kaicker, the woman who launched and leads the global company, started her business as a distribution and marketing venture. Since then, Anisa International has grown in size and scope and is now known as a leader in synthetic fiber alternatives...
As beauty product formulations go natural, brushes go evermore synthetic in response to the same consumer demand for sustainable, safe, cruelty free cosmetics. The New Natural collection from Anisa International is a case in point.
At this week’s MakeUp in New York event, Cosmetics Design spoke with the experts at Anisa International about how brushes can forge consumer loyalty, what the fibers of the future will look like and more.
