Packaging

Everyone is talking about the metaverse, but what should beauty brands and retailers be thinking about? [Getty Images]

The Long Read: Everything beauty needs to consider in the Metaverse

The beauty metaverse: ‘We are at the beginning of something that is huge’

By Lynda Searby

The lucrative potential of virtual beauty products, the complexities of crypto transactions and the sustainable and social challenges surrounding the metaverse must be front of mind as innovation in this fragmented space evolves, say industry experts.

 Innerbottle has linked-up with LG Chem and CJ Logistics to pilot a new circular beauty platform. [Innerbottle]

Special Edition: CIRCULAR BEAUTY – SUPPLY CHAIN INNOVATION AND FUTURE PROMISE

Innerbottle pilots closed-loop beauty e-commerce platform in South Korea

By Amanda Lim

Circular beauty start-up Innerbottle has linked-up with LG Chem and CJ Logistics to pilot a new B2C beauty platform that will allow consumers to recycle their cosmetic packaging easily and effectively.

Kao Corporation has already invested significantly in circular beauty packaging innovations in Japan but now wants to stretch efforts beyond its domestic market [Getty Images]

Special Edition: CIRCULAR BEAUTY – SUPPLY CHAIN INNOVATION AND FUTURE PROMISE

Kao: ‘Maximising and minimising’ key to zero-waste circular beauty future

By Kacey Culliney

Japanese personal care major Kao Corporation believes achieving a circular society will require a delicate balance of minimising beauty materials and maximising use, with thin-film packaging offering plenty of promise.

International beauty major L'Oréal is sharply focused on developing more sustainable packaging across its portfolio, including refill-reuse designs like for its Valentino Rosso lipstick pictured [Image: L'Oréal]

BIG BRAND TALKS – IN CONVERSATION WITH TODAY’S BEAUTY LEADERS

L’Oréal exec: The future of beauty packaging is ‘eco-desirability’

By Kacey Culliney

The future of beauty packaging will centre on blending sustainability with desirability and rely on innovative industry partnerships and advances in material science, lifecycle analysis and smart product design, says L’Oréal’s global director of sustainable...

Eastman Renew says they can take any type of plastic and turn it back into chemically-virgin resin, subverting issues of recycled plastics in packaging. © Eastman Renew

Q&A

Eastman Renew expanding into France with support of 5 beauty companies

By Ravyn Cullor

Advanced-recycling plastic resin supplier Eastman Renew is expanding into France by 2025 with the support of five beauty companies committing to supply contracts. CosmeticsDesign spoke with to Tara Cary, segment market manager for Cosmetics and Personal...