Having gained a celebrity following and strong social media traction, award-winning cosmetics brand Velour Beauty continues to better reach targeted consumers by growing its retail product offerings in Ulta and Sephora stores around the world.
On the heels of a well-received Super Bowl commercial, e.l.f. Beauty continues to diversify the marketing efforts for its eyes.lips.face sticky campaign to include a sell-out merch drop through the Sticky Shop, which is tied to a charitable cause.
The seasons are changing and so are the unique skin, face, and hair care needs of consumers. This spring, several companies are launching or have recently launched products to help consumers prepare for the warmer months ahead.
Comprising five topical products, the TrueYou Beauty collection features The Vitamin Shoppe’s proprietary Core 5 Nutrient Complex to target the unique skin care needs of women of all ages.
US skin care brand Dr Dennis Gross is gearing up to expand its presence in China’s enormous skin care market with the launch of six more products this year.
US-based hair care brand Fekkai is set to accelerate its expansion in Asia this year to tap into the growing demand for high-performance clean hair care products.
CosmeticsDesign will kick off 2024 with a brand-new event exploring how the latest innovations and market trends will shape the future of the beauty and personal care industry and its next generation of consumers.
Gen Z consumers are a driving force behind rising artificial nail sales, but Millennials and Gen Xers are also bolstering the trend, a recent NIQ report has revealed.
Now available to US beauty consumers, the A’pieu brand looks to expand its targeted audience of Gen Z shoppers through products like the unique Juicy Pang Water Blusher.
As consumers return to in-store shopping in droves, the Annual Flower Show partnership aims to ‘expand fragrances beyond the bottle’ and provide a new twist on the consumer experience of purchasing fragrance products.
For women experiencing hair density loss due to hormonal changes related to menopause, pine-tree extract Pycnogenol supplements can offer a safe and natural option to restore hair growth, says a first-time study from Horphag Research.
As demand for clean beauty care products continues to grow, oral health care brands like Boka are continuing to see success and rapid growth among U.S. consumers.
Next-generation sun care, thinking local, the value of waste, menopause wellness and the importance of clinical proof-points are the top five beauty trends this year, being driven by an era of intentional consumption, says trend forecaster Beautystreams.
As consumers continue to seek out cost-effective cosmetics options, beauty brand iMethod Beauty has gained traction with shoppers looking for products that save time and money without sacrificing results.
As people age, their levels of coenzyme NAD+ naturally decrease, which slows down cellular energy and can increase signs of aging. To combat this, topical application of NAD+ containing products shows promise of effective benefits.
Long-lasting products, mood-boosting offerings and engaging experiences are more important than ever as consumers navigate the ongoing cost-of-living crisis globally, says the head of beauty and personal care research at Mintel.
Brand transparency regarding environmental sustainability remains a top priority for cosmetics and personal beauty care consumers, and companies should be working to meet consumer demand, advises report.
Cosmetics and personal beauty care product companies can directly engage with consumers requiring more information before making a purchase – and 1:1 texting provides an opportunity to establish that relationship quickly.
The beauty and personal care industry must acknowledge weaknesses and address them, because the gap between industry and consumers continues to widen, plagued by poorly backed claims and a raft of misinformation online, warns a cosmetic claims consultant.
The latest innovation in the BIPOC hair care category was specifically designed for those that struggle with frizzy hair and incorporates proprietary Cold Application Technology, said Nicole Robinson, Senior Brand Director of Mielle Organics.
The beauty industry can contribute to shifting the discourse on menopause, away from a very one-dimensional white and privileged representation of women, says a media expert.
As US skin cancer rates continue to rise, US-based company Larkly provides consumers with a more environmentally sustainable and makeup-friendly option with their powder-based mineral sunscreen.
Trending skin care routine adequately addresses the unique needs of a younger consumer demographic, but what does this mean for manufacturers looking to improve targeted marketing efforts?
Study confirms serum an effective moisturizer 'proven to be effective, with great potential in becoming a commercial cosmeceutical product, and can be used for anti-aging.'
Neo-traditions and mindfulness are trends that will lead beauty brand collaborations, according to the head of an art and design agency specialising in such creative marketing projects.
Skin care brand Medi Lift’s formula features ‘topical needle-like structures derived from underwater sea sponges’ for improved bioactive absorption, said brand marketing manager.
Issues with shelf stability, consumer education, and research gaps have been addressed through the testing and commercialization of a new lactic acid probiotic topical, according to study author Søren Kjærulff, Ph.D., CSO.
As consumers continue to become better educated about product ingredients and formulations, a commitment to transparency can be beneficial for cosmetics companies and consumers alike.
Is tech-driven production starting to overcome the affordability and availability issues that have impeded the growth of microalgae as a ‘blue’ bioactive beauty ingredient?
Richualist founder Dawn Myers addresses significant gap in the textured hair care market with launch of The Mint, a multi-purpose tool to better define natural hair's kinks and curls.
Human health was the central focus at this year’s CES tradeshow, with swathes of medical tech innovators focused on pain relief, nutrition, sleep and hormones – all of which could ultimately lead to beauty, but only indirectly, says a tech expert.
As consumer demand for natural ingredients in personal beauty care products continues to rise, cosmetics manufacturers are considering replacing synthetic preservatives with natural alternatives – but at what cost?
Beauty industry consortium Evoq Brand Lab recently announced the release of CACAYE, a new skin care collection featuring first-to-market bioactive ingredient cacay oil.
JCPenney continues to pivot to meet post-pandemic shopping trends, with the retailer already halfway through the rollout of its beauty store-within-a-store concept.
Recently published scientific review examines bioactive compounds found in coffee by-products and their potential benefits as upcycled cosmetic ingredients.
As more beauty consumers shop in brick-and-mortar stores, what are retailers doing to convince people to step away from their smartphones and go IRL again?
While some aspects of diversity are receiving industry recognition, there are still underserved areas for those with neurodevelopmental differences – a growing demographic in the US.
Sephora pulled influencer lines from its shelves, Forma Brands filed for bankruptcy, and a slew of celeb beauty brands have faced increased consumer criticism. Is the ‘star power’-based business model failing? And if so, why?
TikTok changed the entire trends cycle for beauty brands in 2022, but how can it be used to drive sales in 2023? And what will happen if it’s banned in the US and EU?
In our round-up of the recent trend developments in the Asia Pacific beauty and personal care market, we highlight the current developments in J-beauty, Kosé’s gender-neutral product development, and more.
While the number of US indie beauty business closures continues to climb, the sexual wellness category is hotting up, as is competition in the historically slow over-the-counter (OTC) space, says trendspotter Claire McCormack.
After seeing great success campaigning for amendments to the Federal Food, Drug & Cosmetics Act, the Personal Care Products Council shares its vision for 2023 and beyond.
![Dr Dennis Gross is gearing up to expand its presence in China. [Dr Dennis Gross]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/dr-dennis-gross-set-to-increase-presence-in-important-china-market/16250281-1-eng-GB/Dr-Dennis-Gross-set-to-increase-presence-in-important-China-market.jpg)
![Fekkai set to accelerate its expansion in Asia this year. [Fekkai]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/fekkai-gears-up-to-meet-demand-for-clean-hair-care-in-asia/16250380-1-eng-GB/Fekkai-gears-up-to-meet-demand-for-clean-hair-care-in-Asia.jpg)
![[Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/03/15/beauty-forward-2024-cosmeticsdesign-anticipates-next-gen-beauty-trends-with-new-digital-summit/16250626-1-eng-GB/Beauty-Forward-2024-CosmeticsDesign-anticipates-next-gen-beauty-trends-with-new-digital-summit.jpg)
![Ouai say opportunities abound in scalp care as interest and awareness of scalp health grows in South East Asia. [Ouai]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/ouai-hair-care-observes-rising-interest-in-scalp-care-in-sea/16257670-1-eng-GB/Ouai-hair-care-observes-rising-interest-in-scalp-care-in-SEA.jpg)
![Consumers are shopping with more intention, impacting desires, needs and expectations in the beauty category in 2023 [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/21/beautystreams-cosmotrends-2023-report-highlights-sun-care-waste-menopause-and-more-as-beauty-trends/16267621-1-eng-GB/Beautystreams-Cosmotrends-2023-report-highlights-sun-care-waste-menopause-and-more-as-beauty-trends.jpg)
![The perceived value of a beauty product is now more important than ever for consumers, but it's not just about price [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/09/mintel-says-value-key-in-beauty-during-cost-of-living-crisis-with-premiumisation-shopping-experiences-and-mood-key-trends/16238065-1-eng-GB/Mintel-says-value-key-in-beauty-during-cost-of-living-crisis-with-premiumisation-shopping-experiences-and-mood-key-trends.jpg)
![Consumers are increasingly turning to their peers for information on beauty - online and offline - and getting further away from brands and brand messaging, claims a consultant [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/01/beauty-innovation-must-slow-and-become-science-led-with-substantiated-claims-and-honest-npd-says-dr-theresa-callaghan/16212877-1-eng-GB/Beauty-innovation-must-slow-and-become-science-led-with-substantiated-claims-and-honest-NPD-says-Dr-Theresa-Callaghan.jpg)
![Brands and retailers can diversify imagery around the menopause - depicting more women of colour, different body types and queer and non-binary people, says a media expert [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/23/menopause-beauty-can-help-shift-media-stereotypes-and-create-more-inclusive-category-says-expert/16193494-1-eng-GB/Menopause-beauty-can-help-shift-media-stereotypes-and-create-more-inclusive-category-says-expert.jpg)
![Neo-traditions and mindfulness are trends that will lead beauty brand collaborations. [Maison Margiela Fragrances]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/beauty-brand-collabs-neo-traditions-mindfulness-trends-will-influence-future-beauty-collabs/16155464-1-eng-GB/Beauty-brand-collabs-Neo-traditions-mindfulness-trends-will-influence-future-beauty-collabs.jpg)
![Some medical tech innovations, like smart mirrors or watches, can ultimately and indirectly lead to beauty through routine or product recommendations [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/02/medical-tech-versus-beauty-tech-the-innovative-focus-at-ces-2023-says-robin-raskin/16139546-1-eng-GB/Medical-tech-versus-beauty-tech-the-innovative-focus-at-CES-2023-says-Robin-Raskin.jpg)
![The recent trend developments in the Asia Pacific beauty and personal care market. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/what-s-trending-the-most-read-stories-on-apac-beauty-market-and-consumer-insights15/16088189-1-eng-GB/What-s-trending-The-most-read-stories-on-APAC-beauty-market-and-consumer-insights.jpg)
![Ulta, Sephora, Bluemercury and Bloomingdales have all launched sexual wellness categories in the past 18 months and indie brands will continue to play into the space [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign.com/article/2023/01/16/indie-beauty-brand-trends-to-watch-in-2023-with-claire-mccormick-from-beauty-independent/16086104-1-eng-GB/Indie-beauty-brand-trends-to-watch-in-2023-with-Claire-McCormick-from-Beauty-Independent.jpg)
![As beauty transitions into 2023, its sharp focus on diversity and sustainability will continue to change the 'business as usual' approach [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign.com/article/2023/01/06/personal-care-products-council-president-talks-2023-beauty-trends-in-diversity-environment-and-regulation/16060781-1-eng-GB/Personal-Care-Products-Council-president-talks-2023-beauty-trends-in-diversity-environment-and-regulation.jpg)
