Having gained a celebrity following and strong social media traction, award-winning cosmetics brand Velour Beauty continues to better reach targeted consumers by growing its retail product offerings in Ulta and Sephora stores around the world.
On the heels of a well-received Super Bowl commercial, e.l.f. Beauty continues to diversify the marketing efforts for its eyes.lips.face sticky campaign to include a sell-out merch drop through the Sticky Shop, which is tied to a charitable cause.
The seasons are changing and so are the unique skin, face, and hair care needs of consumers. This spring, several companies are launching or have recently launched products to help consumers prepare for the warmer months ahead.
CosmeticsDesign will kick off 2024 with a brand-new event exploring how the latest innovations and market trends will shape the future of the beauty and personal care industry and its next generation of consumers.
As consumers return to in-store shopping in droves, the Annual Flower Show partnership aims to ‘expand fragrances beyond the bottle’ and provide a new twist on the consumer experience of purchasing fragrance products.
For women experiencing hair density loss due to hormonal changes related to menopause, pine-tree extract Pycnogenol supplements can offer a safe and natural option to restore hair growth, says a first-time study from Horphag Research.
Next-generation sun care, thinking local, the value of waste, menopause wellness and the importance of clinical proof-points are the top five beauty trends this year, being driven by an era of intentional consumption, says trend forecaster Beautystreams.
As consumers continue to seek out cost-effective cosmetics options, beauty brand iMethod Beauty has gained traction with shoppers looking for products that save time and money without sacrificing results.
As people age, their levels of coenzyme NAD+ naturally decrease, which slows down cellular energy and can increase signs of aging. To combat this, topical application of NAD+ containing products shows promise of effective benefits.
Long-lasting products, mood-boosting offerings and engaging experiences are more important than ever as consumers navigate the ongoing cost-of-living crisis globally, says the head of beauty and personal care research at Mintel.
Brand transparency regarding environmental sustainability remains a top priority for cosmetics and personal beauty care consumers, and companies should be working to meet consumer demand, advises report.
Cosmetics and personal beauty care product companies can directly engage with consumers requiring more information before making a purchase – and 1:1 texting provides an opportunity to establish that relationship quickly.
The beauty and personal care industry must acknowledge weaknesses and address them, because the gap between industry and consumers continues to widen, plagued by poorly backed claims and a raft of misinformation online, warns a cosmetic claims consultant.
The latest innovation in the BIPOC hair care category was specifically designed for those that struggle with frizzy hair and incorporates proprietary Cold Application Technology, said Nicole Robinson, Senior Brand Director of Mielle Organics.
Issues with shelf stability, consumer education, and research gaps have been addressed through the testing and commercialization of a new lactic acid probiotic topical, according to study author Søren Kjærulff, Ph.D., CSO.
Human health was the central focus at this year’s CES tradeshow, with swathes of medical tech innovators focused on pain relief, nutrition, sleep and hormones – all of which could ultimately lead to beauty, but only indirectly, says a tech expert.
As consumer demand for natural ingredients in personal beauty care products continues to rise, cosmetics manufacturers are considering replacing synthetic preservatives with natural alternatives – but at what cost?
Sephora pulled influencer lines from its shelves, Forma Brands filed for bankruptcy, and a slew of celeb beauty brands have faced increased consumer criticism. Is the ‘star power’-based business model failing? And if so, why?
In our round-up of the recent trend developments in the Asia Pacific beauty and personal care market, we highlight the current developments in J-beauty, Kosé’s gender-neutral product development, and more.
While the number of US indie beauty business closures continues to climb, the sexual wellness category is hotting up, as is competition in the historically slow over-the-counter (OTC) space, says trendspotter Claire McCormack.