Companies looking to the future

Weleda has created a small internal startup to build out fresh innovations across packaging and formulation [Getty Images]

Big Brand Talks – In Conversation with Today’s Beauty Leaders

Weleda R&D chief: ‘We’re trying to switch our way of innovating’

By Kacey Culliney

Swiss natural and organic beauty brand Weleda has formed a small-scale internal startup to speed up product development and market testing, presenting a very new way of working, its R&D head says.

Lush has a sense of activism embedded into its culture, from its founders through to everyday employees, which has helped accelerate change [Getty Images]

Sustainable Cosmetics Summit 2022 Paris, France

Lush exec: ‘If you want to make change, hire activists’

By Kacey Culliney

Hiring activists is a sure-fire way to accelerate environmental and sustainable change in a beauty business, and it’s a strategy that has worked well in driving impact at Lush so far, says its earth care strategy lead.

Kao Corporation has already invested significantly in circular beauty packaging innovations in Japan but now wants to stretch efforts beyond its domestic market [Getty Images]

Special Edition: CIRCULAR BEAUTY – SUPPLY CHAIN INNOVATION AND FUTURE PROMISE

Kao: ‘Maximising and minimising’ key to zero-waste circular beauty future

By Kacey Culliney

Japanese personal care major Kao Corporation believes achieving a circular society will require a delicate balance of minimising beauty materials and maximising use, with thin-film packaging offering plenty of promise.