Brand Innovation

 Indie Beauty Profile Mehir Sethi, True + Luscious

Indie Beauty Profile

Mehir Sethi, True + Luscious

By Deanna Utroske

In her Indie Beauty Profile Mehir Sethi, CEO of True + Lucious, shares insight into how she launched and led a new color cosmetics brand to $1m in sales during COVID-19.

Indie Beauty Profile Rajiv Chandra, Mum & You

Indie Beauty Profile

Rajiv Chandra, Mum & You

By Deanna Utroske

In his Indie Beauty Profile, Rajiv Chandra, CEO of Mum & You describes building a brand for both expecting and new mothers as well as for their young children. And he shares notes on the importance of having a team of employees that represents the...

Melodie Reynolds, Founder and CEO of Elate Cosmetics

Indie Beauty Profile

Melodie Reynolds, Elate Cosmetics

By Deanna Utroske

In her Indie Beauty Profile, Melodie Reynolds, Founder and CEO of Elate Cosmetics, talks about the importance and cultural significance of indie beauty. And she shares insight into how time and tech can be leveraged to make the impossible possible.

Dr. Tanuj Nakra (left) and  Deepika Vyas, CEO of AVYA Skincare

Indie Beauty Profile

Deepika Vyas and Dr. Tanuj Nakra, AVYA Skincare

By Deanna Utroske

In their Indie Beauty Deepika Vyas and Dr. Tanuj Nakra, Co-Founders of AVYA Skincare, describe the origins of a skin care brand that brings ancient Ayurvedic practices together with advanced medical science. And they share advice on what can be a long...

© Getty Images \ (Marina Denisenko)

AI-driven skin care startup Atolla expands ingredient portfolio

By Deanna Utroske

The brand Meghan Maupin and Sid Salvi launched last August just added over 20 new skin care ingredients to its formulation menu, which means that Atolla’s 5,000 + loyal customers are about to get more sophisticated custom-products.

Ester Larrosa, Founder and Formulator at Hyalurgie

Indie Beauty Profile

Ester Larrosa, Hyalurgie

By Deanna Utroske

In her Indie Beauty Profile Ester Larrosa, Founder and Formulator at Hyalurgie, shares the background and beginning of a luxury-basics skin care brand, which she expects to resonate with consumers over 40.

photo courtesy of Be A 10

Carolyn Aronson launches Be A 10 color cosmetics brand

By Deanna Utroske

The makeup brand is not only new to the market for November, but Be A 10 Cosmetics along with It’s A 10 Haircare are picking up publicity this month as sponsors of both the 2020 Miss Teen USA and Miss USA competitions.

Ozohu Adoh, CEO of EPARA

Indie Beauty Profile

Ozohu Adoh, EPARA

By Deanna Utroske

In her Indie Beauty Profile, Ozohu Adoh, CEO of EPARA, outlines the concept behind a luxury botanical skin care brand created specifically for women of color. And, she shares 3 top tips for cosmetics and personal care entrepreneurs at any stage of business.

Robyn Mclean (right) and Hello Cup Co-Founder Mary Bond

Indie Beauty Profile

Robyn Mclean,The Hello Cup

By Deanna Utroske

In her Indie Beauty Profile, Robyn Mclean of The Hello Cup offers advice on the best first step that every indie beauty brand founder should take; and she shares notes on how she and Co-Founder Mary Bond are building a brand that’s simultaneously about...

© Getty Images \ (Denis_Vermenko)

2020 Beacon Awards coincide with Beauty Independent anniversary

By Deanna Utroske

IBMG’s beauty news publication has been running online for three years now. And late last month, the media company announced the first Beacon Award winners, celebrating the entrepreneurs, allies, and brands that not only make headlines on the site but...

Indie Beauty Profile Ada Polla, Alchimie Forever

Indie Beauty Profile

Ada Polla, Alchimie Forever

By Deanna Utroske

In her Indie Beauty Profile Ada Polla, CEO of Alchimie Forever, talks about bringing her family’s Swiss skin care brand to the US, the power of patience, and why her team stays focused on safety and efficacy even as clean beauty trends evolve.

© Getty Images \ (StockGood)

2020 Beacon Award nominees have been made public

By Deanna Utroske

This week, Beauty Independent announced the list of nominees for its 2020 Beacon Awards, a new program developed to celebrate the brands, products, retailers, and people that make indie beauty innovative and successful.

© Getty Images \ (digitalskillet)

Avon to launch skin care for women in menopause

By Deanna Utroske

The multinational beauty maker has been previewing the Adapt Sync product line since 2019; and now Avon has published a study on what women worldwide know and how they think about menopause.

Dr Jane Goodall and Neptune Wellness Solutions CEO Michael Cammarata (photo: CNW Group/Neptune Wellness Solutions Inc.)

Dr Jane Goodall joins Neptune Wellness and IFF partnership

By Deanna Utroske

The deal will bring an at-mass line of co-branded wellness products to market. Forest Remedies by Dr. Jane Goodall will be manufactured as part of the collaboration between Neptune and International Flavors and Fragrances.

© Getty Images \ (Ekaterina Vasina)

Avon to launch CBD skin care

By Deanna Utroske

In a blog item posted online this past Sunday, Sandra Cosma, the beauty maker’s Manager of Future Innovation, announced plans to expand Avon’s new vegan Distillery collection to include a product formulated with CBD.

Indie Beauty Profile Stan Ades, Pacific Shaving Company

Indie Beauty Profile

Stan Ades, Pacific Shaving Company

By Deanna Utroske

In his Indie Beauty Profile, Stan Ades, Co-Founder of the Pacific Shaving Company describes a business built on the courage of the Founders’ convictions that a personal care startup could actually improve the at-mass shave and grooming category.

© Getty Images \ (TomasSereda)

What does IBE look like overseas?

By Deanna Utroske

One month from now, the Berlin, Germany, edition of the Indie Beauty Expo will open its doors, welcoming buyers from nearly 80 retailers as well as 100s of press and influencers, brand founders, and other industry professionals.

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