Brand Innovation

© Just_Super / Getty Images

Smashbox debuts AI-powered makeup try-on technology

Estée Lauder Companies-owned Smashbox has extended its partnership with global beauty tech provider Perfect Corp to become the first ever beauty brand to be paired up with the YouCam Artificial Intelligence (AI)-powered face analyzer technology.

© GlobalStock / Getty Images

Sampling innovator SoPost plans US expansion

By Natasha Spencer

As online product sampling provider SoPost gets ready to extend its target customer base and category coverage, CEO Jonny Grubin talks to CosmeticsDesign-USA about the “huge” consumer appetite for sampling in the US.

After three years of collaborative research and development work, Unilever and its Hourglass brand have produced a vegan blend to replace carmine - widely used in the colour cosmetics market (Getty Images)

Special Edition: Clean & Ethical - 'Better for you, better for the planet' beauty

‘Seemingly unconquerable’: Unilever to open-source vegan replacement for carmine red

By Kacey Culliney

Unilever and its prestige brand Hourglass have developed a vegan carmine alternative after years of supplier collaboration – a patent-pending innovation it plans to open-source in the coming year, says the global vice president of R&D for prestige.

© Getty Images \ (Talaj)

Beauty Pitch Alert: The Big Find returns at QVC and HSN

By Deanna Utroske

For the third year now, the video commerce and livestream retailer Qurate is running The Big Find pitch competition to discover founder-led brands across consumer product categories, including cosmetics and personal care.

Indie Beauty Profile Gregory Macdonald, Bathorium

Indie Beauty Profile

Gregory Macdonald, Bathorium

By Deanna Utroske

Gregory Macdonald, Founder of Bathorium, sees indie beauty as a community and bathing as a lost art. In his Indie Beauty Profile, he describes the brand he’s building to reinvigorate the bath category globally.

Elah Barshi (left) and Ben-Yam Barshi, Co-Founders of Moringaia

Indie Beauty Profile

Ben-Yam Barshi and Elah Barshi, Moringaia

By Deanna Utroske

Ben-Yam Barshi and Elah Barshi, Co-Founders of Moringaia, are part of a new generation of beauty and personal care brands—brands that leverage conventional commercial strategies and CPG brands for social and environmental betterment.

Indie Beauty Profile Celeste Lee, Lorrie King, Caire Beauty

Indie Beauty Profile

Celeste Lee and Lorrie King, Caire Beauty

By Deanna Utroske

Celeste Lee and Lorrie King, Co-Founders of Caire Beauty, are on the leading edge of the menopause beauty movement. In their Indie Beauty Profile, the industry veterans share good advice on how to get good advice as well as on when to pivot.

Indie Beauty Profile Karima El-Hakkaoui, Six Gldn

Indie Beauty Profile

Karima El-Hakkaoui, Six Gldn

By Deanna Utroske

In her Indie Beauty Profile Karima El-Hakkaoui, CEO of Six Gldn, shares notes on the brand she and her co-founders launched during the first year of the COVID-19 pandemic—a skin care brand that’s all about the golden hour.

 Indie Beauty Profile Mehir Sethi, True + Luscious

Indie Beauty Profile

Mehir Sethi, True + Luscious

By Deanna Utroske

In her Indie Beauty Profile Mehir Sethi, CEO of True + Lucious, shares insight into how she launched and led a new color cosmetics brand to $1m in sales during COVID-19.

Indie Beauty Profile Rajiv Chandra, Mum & You

Indie Beauty Profile

Rajiv Chandra, Mum & You

By Deanna Utroske

In his Indie Beauty Profile, Rajiv Chandra, CEO of Mum & You describes building a brand for both expecting and new mothers as well as for their young children. And he shares notes on the importance of having a team of employees that represents the...

Melodie Reynolds, Founder and CEO of Elate Cosmetics

Indie Beauty Profile

Melodie Reynolds, Elate Cosmetics

By Deanna Utroske

In her Indie Beauty Profile, Melodie Reynolds, Founder and CEO of Elate Cosmetics, talks about the importance and cultural significance of indie beauty. And she shares insight into how time and tech can be leveraged to make the impossible possible.

Dr. Tanuj Nakra (left) and  Deepika Vyas, CEO of AVYA Skincare

Indie Beauty Profile

Deepika Vyas and Dr. Tanuj Nakra, AVYA Skincare

By Deanna Utroske

In their Indie Beauty Deepika Vyas and Dr. Tanuj Nakra, Co-Founders of AVYA Skincare, describe the origins of a skin care brand that brings ancient Ayurvedic practices together with advanced medical science. And they share advice on what can be a long...

© Getty Images \ (Marina Denisenko)

AI-driven skin care startup Atolla expands ingredient portfolio

By Deanna Utroske

The brand Meghan Maupin and Sid Salvi launched last August just added over 20 new skin care ingredients to its formulation menu, which means that Atolla’s 5,000 + loyal customers are about to get more sophisticated custom-products.

Ester Larrosa, Founder and Formulator at Hyalurgie

Indie Beauty Profile

Ester Larrosa, Hyalurgie

By Deanna Utroske

In her Indie Beauty Profile Ester Larrosa, Founder and Formulator at Hyalurgie, shares the background and beginning of a luxury-basics skin care brand, which she expects to resonate with consumers over 40.

photo courtesy of Be A 10

Carolyn Aronson launches Be A 10 color cosmetics brand

By Deanna Utroske

The makeup brand is not only new to the market for November, but Be A 10 Cosmetics along with It’s A 10 Haircare are picking up publicity this month as sponsors of both the 2020 Miss Teen USA and Miss USA competitions.

Ozohu Adoh, CEO of EPARA

Indie Beauty Profile

Ozohu Adoh, EPARA

By Deanna Utroske

In her Indie Beauty Profile, Ozohu Adoh, CEO of EPARA, outlines the concept behind a luxury botanical skin care brand created specifically for women of color. And, she shares 3 top tips for cosmetics and personal care entrepreneurs at any stage of business.

Robyn Mclean (right) and Hello Cup Co-Founder Mary Bond

Indie Beauty Profile

Robyn Mclean,The Hello Cup

By Deanna Utroske

In her Indie Beauty Profile, Robyn Mclean of The Hello Cup offers advice on the best first step that every indie beauty brand founder should take; and she shares notes on how she and Co-Founder Mary Bond are building a brand that’s simultaneously about...

© Getty Images \ (Denis_Vermenko)

2020 Beacon Awards coincide with Beauty Independent anniversary

By Deanna Utroske

IBMG’s beauty news publication has been running online for three years now. And late last month, the media company announced the first Beacon Award winners, celebrating the entrepreneurs, allies, and brands that not only make headlines on the site but...

Follow us

Products

View more

Webinars