Brand Innovation

Indie Beauty Expo New York City 2019, in photos

Indie Beauty Expo New York City 2019, in photos

By Simon Pitman

The newly revamped Indie Beauty Expo opened and closed its doors in New York City recently, dedicated solely to indie beauty brands and suppliers. In this photo gallery we bring you some of the brand innovation highlights.

photo of Tish (left) and Snooky Bellomo via Instagram

Indie Beauty Profile

Tish Bellomo and Snooky Bellomo, Manic Panic

By Deanna Utroske

In their Indie Beauty Profile, Tish Bellomo and Snooky Bellomo, Founders of the bold, iconic hair color brand Manic Panic discuss their experience of running an independent business (for decades), share the product development advice that they give themselves...

Are multifunctional grooming products the key to men’s skin care?

CD Buzz Video

Are multifunctional grooming products the key to men’s skin care?

By Deanna Utroske

Jesse Jimz made its industry debut at Cosmoprof North America last month. And the new premium men’s skin care brand is all about multitasking products that men are already using in their grooming routine, like an aftershave that doubles as a moisturizer,...

My Magic Mud: the indie beauty brand using dirt to get people clean

CD Buzz Video

My Magic Mud: the indie beauty brand using dirt to get people clean

By Deanna Utroske

This week, My Magic Mud is exhibiting at the Indie Beauty Expo in New York City. But Cosmetics Design caught up with CEO Jessica Arman last month in Las Vegas, Nevada, to learn how this dirt-based beauty brand that launched with a single product—a tooth...

Indie Beauty Profile Jasmine Lawrence, EDEN BodyWorks

Indie Beauty Profile

Jasmine Lawrence, EDEN BodyWorks

By Deanna Utroske

In her Indie Beauty Profile, Jasmine Lawrence, Founder of EDEN BodyWorks, shares insights and highlights about the hair care brand she launched 15 years ago this month. She’s grown the brand in that time to some nine product lines (including body care...

photo courtesy of Atolla

Beauty Tech Launch: the Atolla Skin Health System hits the market

By Deanna Utroske

This week the Brooklyn-based beauty tech venture headed up by Meghan Maupin and Sid Salvi officially launched. The new personalized skin care system makes use of an at-home testing kit, mail-order custom serums, and machine learning to document and adapt...

photo via @lashbinder on InstaGram

HERgonomics: 3 women reinventing the gestures of beauty

By Deanna Utroske

Skin care tools, makeup applicators, and cleansing devices are fairly commonplace in consumer beauty routines. And when something is common and familiar it can be difficult to imagine things differently. But that’s exactly what beauty entrepreneurs Angela...

5th annual IBE NY event attracts indie beauty brands from around the world

Editor's Spotlight

5th annual IBE NY event attracts indie beauty brands from around the world

By Deanna Utroske

This year’s New York City edition of the Indie Beauty Expo will take place August 21 and 22 at Pier 94 on Manhattan’s West Side. And, brands from nearly every continent will be exhibiting at show – more than 225 of them, all hoping to capture the attention...

Indie Beauty Profile Michele Gilfoil, Planet Botanicals

Indie Beauty Profile

Michele Gilfoil, Planet Botanicals

By Deanna Utroske

In her Indie Beauty Profile Michele Gilfoil, founder of Planet Botanicals, describes building an accessible personal care brand with sustainably sourced natural ingredients. And, while sharing her story and advice of entrepreneurship, she notes that building...

Yubi Beauty: because there’s more than one way apply makeup

CD Buzz Video

Yubi Beauty: because there’s more than one way apply makeup

By Deanna Utroske

Adiya Dixon Wiggins has reinvented the most common of beauty tools: the makeup brush. “Yubi slides onto your fingers to become an extension of your hand,” explains Dixon Wiggins in this video interview with Cosmetics Design, filmed at the recent Cosmoprof...

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