April Launch Pad: Self care solutions

09-May-2024 - Last updated on 09-May-2024 at 15:14 GMT

April showers bring May flowers, but this April, it's self-care solutions that are blooming. Dive into a world of rejuvenation and pampering with these recent beauty launches designed to elevate any self-care routine.

OUAI launches St. Barts Hair & Body Mist

With gentle notes of dragon fruit, orange blossom, tuberose and Baltic amber, Ouai’s most recent product launch has a tropical scent profile that is the perfect match for a day at the beach. Ouai’s St. Barts Hair & Body Mist is a versatile multifunctional product that can be used on both hair and body, and its sustainable formulation is vegan, paraben-free, color-safe, keratin-safe, and housed in recyclable packaging.

Additionally, the St. Barts Hair & Body Mist is cruelty-free, gluten-free, and does not contain phthalates, SLS, or SLES. Released just in time for the upcoming summer months, Ouai’s newest launch is a great option for consumers who want to get a-Ouai.

Ouai St. Barts Hair & Body Mist is available on the company’s website and Sephora’s online retail store for $28.00.

Tan-Luxe partners with Paris Hilton to release The Future Airbrush 360 Self-Tan Mist and Luxe Tanning Mitt

Created exclusively by Paris Hilton for Tan-Luxe, The Future Airbrush 360 Self-Tan Mist and Luxe Tanning Mitt features a 360 airless mister for easy application to ensure a long-lasting streak-free tan. The product’s unique formulation includes the brand’s proprietary Triple Tan Technology that gives a sun-kissed glow in as little as an hour, and its hydra-boost and peptide complexes increase hydration and collagen production for smooth, healthy-looking skin.

The Future Airbrush 360 Self-Tan Mist is clinically proven to moisturize the skin by 66% and provides a non-drying tan that develops in four hours and lasts a minimum of 10 days with one application. The product also features an exclusive Pink Sands fragrance with notes of cassis, violet, and white leather.

Tan-Luxe’s The Future Airbrush 360 Self-Tan Mist and Luxe Tanning Mitt at Ulta Beauty retail and online stores for $49.00.

New scalp care brand JooY launches with five product collection

Tapping into the fermented ingredient trend, new scalp care brand JooY has launched with a core collection of five products: Clarify Shampoo, Clarify Conditioner, Soothing Scalp Serum, Scalp Resurfacing Serum and Scalp Energizing Brush. All of the products in the collection are plant based, made with 30% post-consumer recycled material, and are cruelty-free and formulated without sulfates, parabens, and DEA.

The brand’s hero products include the Scalp Resurfacing Serum, which is formulated to exfoliate the scalp to remove product build up, as well as the Soothing Scalp Serum, a leave-in product to soothe scalp irritation. The collection’s formulations include fermented apple cider vinegar, algae, peppermint, avocado, fermented rice water, and tea tree oil for natural efficacy to clarify and cleanse the hair and scalp.

All of JooY’s products are available on the company’s website, which also lists the collection’s pricing information.

Indie brand Face Reality releases Barrier Balance Creamy Cleanser

Last month, indie skin care brand Face Reality released the latest product in its collection. Targeting a user demographic of consumers with acne-prone skin, this cleanser was developed to gently support the skin’s delicate microbiome and natural skin barrier while still providing effective cleansing action of dirt, cosmetics, and impurities.

Face Reality’s Barrier Balance Creamy Cleanser is formulated with natural ingredients like jojoba and centalla asiatica to support sensitive skin and keep skin hydrated, while amino acid-based cleansing agents keep the skin’s barrier intact. The formulation also incorporates Inulin derived from chicory root-derived inulin, a prebiotic, to soothe irritation.

Face Reality’s Barrier Balance Creamy Cleanser is available on the company’s website and retails for $35.00.

Feminine health care brand vH Essentials releases Feminine Cleansing Wipes

vH Essentials recently launched its Feminine Cleansing Wipes for women in need of a personal care product for feminine hygiene. The brand’s pH balanced formulation incorporates prebiotics to support healthy vaginal flora, natural witch hazel to soothe irritated intimate areas, and tea tree oil to address common vaginal issues.

vH Essentials Feminine Cleansing Wipes features the brand’s proprietary vH Microbalance odor-blocking blend to gently cleanse and is infused with natural botanical extracts. The wipes are also free from parabens, alcohol, and fragrances.

vH Essentials Feminine Cleansing Wipes retail on Amazon.com for $4.99.