Personal care major Unilever has split out its operations into five distinct business units to create a more category-focused company, breaking up its largest division beauty and personal care.
Unilever’s mega beauty and personal care division, worth €21.1bn in 2020, had now been carved into two distinct units: beauty & wellbeing and personal care. Home care, nutrition and ice cream made up the remaining three groups under the split, with each division set to be “fully responsible and accountable” for strategy, growth and profit globally.
‘Crystal-clear accountability for delivery’
Alan Jope, CEO of Unilever, said the new organizational structure had been developed over the past year and was designed to continue the “step-up” the company had seen in performance during this time.
“Moving to five category-focused business groups will enable us to be more responsive to consumer and channel trends, with crystal-clear accountability for delivery,” Jope said.