Estonian beauty technology firm Haut.AI is aiming to expand its AI skin analysis tool in the Asian region, particularly in China, South Korea and Indonesia.
Haut.AI was established in 2018. It started out developing software for laboratories and recently shifted towards consumer-facing technology in 2020.
“Even before the pandemic, it was obvious that omnichannel was the future,” said Anastasia Georgievskaya, co-founder and CEO of Haut.AI.
Speaking to CosmeticsDesign-Asia, Georgievskaya said the company observed more beauty brands trying to bridge the gap between offline and online by including new tools like chatbots to mimic the engagement consumers would experience in a brick and mortar.