Dive deeper on The Honest Company announcement on moving into Chinese market with SuperOrdinary
The Honest Company announced it will move into the Chinese market with SuperOrdinary and it's a good time to learn more about the companies and the move the new market.
The announcement was made at the end of August that the beauty brand founded by actress Jessica Alba had partnered with accelerator SuperOrdinary to launch into the Chinese market with an exclusive store in Alibaba Group's Tmall Global e-commerce platform.
According to the release The Honest Company has been working on entering the Chinese market since 2019.
“Launching in China is a key component of our international strategy,” said Nick Vlahos, Chief Executive Officer of The Honest Company, in the release. “As one of the fastest growing beauty markets in the world, there is an incredibly high demand for clean and highly effective skincare and color innovation and we are thrilled to partner with SuperOrdinary to bring our products to consumers across this market.”
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