‘Recycling has to end’: Beauty industry needs to focus on reuse and refill to tackle packaging predicament
![The beauty industry has been too focused on recycling and needs to shift focus on reuse and refill solutions. [Emma Lewisham]](/var/wrbm_gb_food_pharma/storage/images/media/images/news-photogalleries/799443/recycling-has-to-end-beauty-industry-needs-to-focus-on-reuse-and-refill-to-tackle-packaging-predicament/15777786-1-eng-GB/Recycling-has-to-end-Beauty-industry-needs-to-focus-on-reuse-and-refill-to-tackle-packaging-predicament.jpg)
The beauty industry has been too focused on recycling and needs to shift focus on reuse and refill solutions, says two circular beauty brands, Bhuman and Emma Lewisham.
The use of post-consumer recycled (PCR) materials and the implementation of recycling programmes are not helping the beauty industry curtail its output of packaging waste.
Instead, the CEOs of two circular beauty brands are urging the industry to explore solutions that focus on the other two Rs of sustainability – reducing and reusing.
“In terms of the circularity hierarchy, we want to be looking at reducing, then reusing and recycling. I think there’s so much focus on recycling in beauty – it’s not the solution… I think when it comes to the discussion of circularity, there's too much focus on recycling versus actual reuse and refill and where I believe the beauty industry needs to go,” said Emma Lewisham, founder and CEO of Emma Lewisham.
![The beauty industry has been too focused on recycling and needs to shift focus on reuse and refill solutions. [Emma Lewisham]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/media/images/news-photogalleries/799443/recycling-has-to-end-beauty-industry-needs-to-focus-on-reuse-and-refill-to-tackle-packaging-predicament/15777786-1-eng-GB/Recycling-has-to-end-Beauty-industry-needs-to-focus-on-reuse-and-refill-to-tackle-packaging-predicament.jpg)
