A 13% portion of the global population are cautious planners. These consumers are financially cautious and use technology to improve their lives. They are focused on the future and feel pressure to get things done, Euromonitor said.
Here are some key stats for the cautious planner:
85% of these shoppers trust product labels
The majority don’t impulse shop or enjoy browsing stores if they don’t need to buy
37% only buy from companies and brands they trust
Nearly all of these consumers don’t expect to spend more money next year
Half of cautious planners read online reviews and compare prices online, and around 40% research products and services. They are not likely to be influenced by celebrity endorsements, bloggers or social media influencers, and government or expert organizations.
These consumers are most likely influenced by friend and family recommendations, independent consumer reviews, and brand or company websites. They are likely to prefer bargains, secondhand products and high-quality products.