Clean but cleaner: Orveon CEO on the introduction of pure beauty
Q&A
Clean beauty is ubiquitous in todays market, but Orveon's CEO says being a clean brand isn't going far enough to improve the industry.
CosmeticsDesign spoke with Orveon CEO Pascal Houdayer about what pure beauty is, how the company is implementing it and what's next for the beauty industry.
This interview was conducted via email.
What, in your words, is pure beauty and what differentiates it from clean beauty?
As a company that represents “the future of the face,” we are committed to evolving beauty standards and we believe pure beauty is the next step in this process. Pure beauty products are defined by the quality and benefits of the ingredients in the product whereas clean beauty is defined by the removal or lack of harmful ingredients.
