Juicing it: Joos founder on creating superfood skincare brand
Superfoods are to health foods as botanicals are to natural cosmetics, and skincare brand Joos wants to bring those worlds together.
CosmeticsDesign spoke with Andrew Glass, co-founder of Joos, about the concept behind the brand, where it fits into the botanical beauty segment and what it means for skincare more broadly.
Can you tell me a little bit about the concept behind your brand?
Joos Cosmetics is really all about promoting not only a healthy lifestyle but skin health in general. Each product for the brand is really designed to help bring your skin to its most healthy state.
We're not a brand that really promises perfect skin, but we are a brand that promises healthy skin. That's really the goal with each of our products.
