As a ban on chemical UV filters goes into effect later this year in Maui a Hawaii-based sunscreen brand partnered with Four Seasons to start protecting reefs now.
Project Reef is a Maui-based brand that sells only mineral-based suncare products in order to protect reefs, particularly those around the island.
Founder Matt Roomet told CosmeticsDesign that as an owner of a tourism business on the islands he’s seen the purported effects of chemical UV filters on the most visited reefs. He designed his brand around environmental concerns appearing in his own backyard.
“This brand was built and designed not to make money, it's designed to make systemic change and large impact,” Roomet said. “When we say we're sustainable, we want to do good and we put people first, we really mean it.”