How Herbal Essences is trying to use charity to tackle wicked eco-problems
Mass market hair care brand Herbal Essences is trying to use its long-standing focus on plants to shape sustainability programs that connect to and tackle issues directly associated with it.
The P&G brand is currently running its second annual Renew the Forest campaign, in partnership with The Nature Conservancy and national grocery chains Albertsons and Meijer. The program will plant a tree for every two bottles sold at the retail locations or online through May 21.
