Clear it up: Zinc oxide is getting a new-aged formulation makeover
Mineral UV filters are hot, but with new-aged cosmetic chemistry, they’re not your grandfather’s sunscreen anymore.
It’s no secret protection from the sun’s harmful radiation is a must in skincare no matter where on the Fitzpatrick scale a consumer falls. With safety questions cropping up around organic and some inorganic filters approved in the US, suppliers and formulators are turning to improve on a classic ingredient, zinc oxide.