Which is why data science company Spate advises that, “If you’re a beauty brand, consider expanding into the beauty supplement space as consumers continue to show heightened interest in taking care of their skin and hair.”
Collagen Peptides and collagen support supplements have become a mainstay
Multifunctional beauty supplements, particularly those with wellness ingredients like zinc or vitamin C, have seen a lift over the past year and a half. But consumer interest in collagen peptides and collagen boosting skin care supplements remains strong.
In fact, the term “collagen peptides” was searched over 226 thousand times by consumers here in the US, according to data in the current SPATE Supplements & Ingestibles report. “Overall, collagen products have experienced steady growth over the years, with collagen peptides gaining the highest monthly search volume,” explains SPATE. “Consumer searches indicate interest in collagen for skin, hair, joints, nails, and more. They’re seeking out the ingredient for cellulite, wrinkles, arthritis, and even anxiety.”
It’s not just collagen and vegan collagen (a newer ingredient on the market thanks to companies like Evonik and Geltor) that are selling well. Collagen boosting and collagen protecting supplements are showing up in more and more consumer skin care routines.
Consumer demand continues for supplements that support and protect collagen
Products like the Planted in Beauty Inside Out Skin Wellness supplement duo, formulated with “trace minerals, Selenium, Zinc and Copper assist with collagen production, increasing skin’s elasticity and flexibility,” according to the brand site have been on the market for several years. But new innovations are coming to market all the time and new markets are showing an interest in collagen support supplements too.
This fall, Vancouver, British Columbia, Canada – based Rritual Superfoods is launching two new latte powder mix blends formulated with 1200mg of snow mushroom extract to help “retain moisture and enhance collagen fibers,” according to a recent media release.
And as Stacey Gillespie, the brand’s Chief Innovation Officer points out, products like these provide consumers with an alternative to animal-derived collagen powders. “At Rritual,” she says, “we are driven to create innovative plant-based health solutions that are not only pure and effective, but can easily fit into people's lifestyle and routines.”
“We are excited to develop and deliver a high potency of tremella mushroom with other skin-quenching botanicals and superfoods to create a plant-based beauty latte solution and without the need for animal-derived collagen or dairy products. Not only is this a more sustainable and animal-friendly option, but it also works to promote hydrated, toned and youthful looking skin,” says Gillespie.
Sephora Canada launches a first skin care supplement brand
And the popular self-care and supplements brand Moon Juice launched at Sephora Canada just last month. Among the products Sephora brought in for the launch is the brand’s Cosmic Cream, which promises “to help moisturize, boost elasticity and protect from pollution, blue light, and collagen breakdown,” according to a press release about the launch.
“This is an exciting chapter in our evolving skincare category,” says Jane Nugent, Senior Vice President of Merchandising for Sephora Canada. “This is the first time we are offering supplements to our clients to support their skincare, self-care and wellness.”
“Moon Juice,” she says, “perfectly aligns with what our customers have been seeking and we are confident that all beauty and wellness-obsessed Canadians will be thrilled for this launch.”