Vitamin

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A new brand uses hair tissue analysis to customize vitamin packs

By Deanna Utroske

The recently launched Paragon Vitamins business promises to personalize consumer vitamin plans using a hair sample, a quiz, and an algorithm. While not a beauty supplement brand, per se, Paragon is the latest in a long line of new nutrient brands encouraging...

Fresh launches Vitamin Nectar product collection

Fresh launches Vitamin Nectar product collection

By Deanna Utroske

Keeping the food trend in beauty alive and well, the first product of the new portfolio from Fresh is a face mask that looks and feels something like marmalade. The launch coincides with the brand’s 25th anniversary and is perhaps the next chapter of...

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