Quadpack maneuvers to gain US market share

By Deanna Utroske

- Last updated on GMT

Quadpack jar made with Sulapac material (photo courtesy of Quadpack)
Quadpack jar made with Sulapac material (photo courtesy of Quadpack)

Related tags Packaging expansion Quadpack

The beauty packaging maker announced plans this month to expand business in the Americas region and claim a full 1% of the market by 2025.

“The time is right to broaden our reach,” ​says Anthony Le Minoux, Quadpack Managing Director, Americas, in a company press release about the expansion plans.

“All the pieces are in place,” ​ he says, going on to explain that Quadpack has “a targeted portfolio of own-manufactured products, a network of satellite offices in key US cities, a sourcing centre in Mexico to work with continental partners and a massively expanded US decoration plant. We’re ready to take our business in the Americas to the next level.”

Building a bigger Quadpack business with acquisition and internal development

Quadpack acquired the East Hill Industries beauty and personal care packaging supply and distribution company in 2018. This year, Quadpack completed the integration of East Hill. “This new chapter of our history will bring more opportunities and access to a wider range of products, notably our own European manufactured airless, jars, and wood products,” ​explains an item on the Quadpack site announcing the integration.

And Le Minoux adds in his recent remarks to the press that, “since strengthening our US presence by joining with East Hill in 2018, we have doubled the size of our business.”

The expansion includes newly opened sales offices in New York City, Los Angeles, California, and Miami, Florida as well as a sourcing facility in Mexico.

Planning for growth in the global beauty packaging marketplace

Quadpack has grown carefully to position itself to meet current US market needs and expectations. The beauty packaging company specializes in airless containers and an array of solutions that address the sustainability strategies of beauty makers, such as wood components and innovative materials like Sulapac biocomposite packaging. Read more about Sulapac here in an article by Cosmetics Design Editor Deanna Utroske.

Quadpack also made headlines here on Cosmetics Design in late 2019 for its new line of wooden collar components​: “like all the caps, clasps and other component made by Quadpack Wood, the wood for the collar comes from sustainably-managed forests and is available in various tones, from natural pine to dark walnut,” ​noted a press release circulated at the time.

And in late 2020, Quadpack developed mini beauty packaging kits​ to help the demand for DTC sampling and discovery product bundles. “As a global provider for fragrance, skincare, and make-up packaging, Quadpack…created…discovery sets that offer all the pampering element that will help stimulate consumers’ good feelings,” ​explained a press item on the new packaging bundles. “Combining trends like personalization, small dosage, sustainability and cleanliness, these packs are an invitation to take a sensory journey.”

In 2019 Quadpack took its packaging sales online, launching the InStockPack. And the Barcelona, Spain – based company continues to look to the future with plans to better serve local markets with a larger network of beauty packaging manufacturers.

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