Innovation Alert: new solid fragrance formulation tech from WWP and Scentinvent
“The Es·sence Collection powered by Scentinvent Technologies truly is the future of fragrance,” says Josh Kirschbaum, CEO of WWP Beauty, in this week’s press release about the new fragrance formulation tech launch.
“Our company could not be prouder to partner with the award-winning creators and entrepreneurs of Scentinvent Technologies, Abby Wallach and Caroline Fabrigas, to bring this female-led innovation to beauty brands globally,” he says, adding confidently that, “We know this product is going to disrupt the fragrance industry and empower brands to offer a new, fresh way to let their consumers experience fragrance unlike never before.”
WWP licenses a whole new sort of solid fragrance from Scentinvent
What makes the new Es·sence Collection unique in the world of scent technologies (a spokesperson for WWP tells Cosmetics Design) is that it brings options for color, texture, and fragrance customization together with an alcohol-free formulation, new delivery systems, and skin-loving ingredients that provide hydration, soothing, and antioxidant benefits. And the licensing partnership with Scentinvent is exclusive; so WWP is the only beauty manufacturer to offer the new formula tech to cosmetics, personal care, and wellness brands.
“We are thrilled to have the full support of Josh and the WWP Beauty team to capitalize on our many years of work in perfecting our Scentinvent Technologies innovations to bring them to the beauty industry on a global scale,” say Abby Wallach and Caroline Fabrigas, Co-founders of Scentinvent Technologies, LLC., in comments shared in the WWP press release.
The Es·sence Collection of solid scents is available for all market tiers
WWP offers the new Es·sence Collection in market-ready preblended scents and also accommodates brands interested in recreating an existing fragrance in the new format as well as the development of entirely original scents.
The solid fragrance is also available in options suited for the full range of market tiers: luxury, prestige, indie, masstige, and mass.
WWP tells Cosmetics Design that the company has plans to continue innovating fragrance formats and formulation technologies with Scentinvent. And, the company is aiming to launch further fragrance prototypes that feature new application tech and new sensorial experiences for both beauty and wellness categories.