As consumers return to in-store shopping in droves, the Annual Flower Show partnership aims to ‘expand fragrances beyond the bottle’ and provide a new twist on the consumer experience of purchasing fragrance products.
Consumers worldwide will have very similar neural responses to fragrances, but it’s the cognitive associations of these scents that creates interesting nuances for beauty to investigate, says a leading experimental psychologist.
Consumers live in a multisensory world where perception and experiences are defined by the human senses, and the beauty industry must keep this front-of-mind during product design and development, says a leading experimental psychologist.
Fragrance major Firmenich has developed an AI-powered, digital tool to speed up and simplify the scent creation process for independent beauty brands and entrepreneurs, though the platform is also generating interest amongst big beauty players too, a...
Late last week, the company behind ScentBeauty.com announced its latest celebrity partnership, outlining plans for a line of scents developed in collaboration with country singer-songwriter Dolly Parton.
Specialty chemicals major Croda International is set to acquire Spanish fragrance and flavour firm Iberchem in a multi-million-euro deal that creates a full-service offering for beauty and personal care manufacturers.