From a global view of crucial market influences to the subtle nuances of communication and conversational AI on personal care product commerce, this year’s PCPC Annual Meeting touched on a wide range of pressing industry topics.
Cosmetics and personal beauty care product companies can directly engage with consumers requiring more information before making a purchase – and 1:1 texting provides an opportunity to establish that relationship quickly.
The beauty industry can connect better with consumers by rethinking how it communicates and markets sustainable product offerings, bringing additional aspects into the narrative, say industry executives.
The beauty maker’s newly appointed Executive Vice President is taking on the company’s top 2 communications roles as Alex Trower and MC González Noguera move on.
All around the world, cosmetics and personal care industry professionals have been working from home during the Coronavirus pandemic. Without the usual calendar of events and tradeshows, we’re finding new ways to stay in touch and stay informed.
This week the social customer service company Conversocial added Apple Business Chat to its roster of messaging (and payment) channels. And DaySmart Software recently added free teleconference consultation capabilities for some 14,000 spas and salons.
The social-selling beauty company took its popular paper brochure digital in 2018, introduced a mobile-first training solution for Avon representatives in May, and is now working with Fuse to create a digital education and communications platform for...
At this week’s annual meeting event in Palm Beach, Florida, the trade organization held a dedicated session for press in an effort to better mitigate the proliferation of misinformation about personal care, cosmetics, and fragrance ingredients.
More needs to be done to increase consumer understanding of natural hair care products and better communication is the way to do this according to consumer goods giant Unilever.
Estee Lauder has announced that CeCe Coffin will be promoted to senior vice president Global Communications of the Clinique brand, with the aim of driving consumer interest and global growth of the brand.
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