In-cosmetics Latin America draws biggest crowd to date

By Simon Pitman

- Last updated on GMT

In-cosmetics Latin America draws biggest crowd to date

Related tags In-cosmetics latin america Hair care Skin care Formulation

It was the sixth edition of in-cosmetics Latin America and it also pulled in the biggest ever visitor numbers, with the total now confirmed at 4,700 formulation professionals, a jump of 18% on the previous year.

The Cosmetics Design team was at the event and it was certainly a busy show, which was defined by some significant investment in the larger booths that gave the event additional gravity while also emphasizing how important the event has become for those Businesses.

In addition to the increased visitor numbers, the show floor was also bigger, accounting for a 14% increase in booth numbers and a total of 23 companies exhibiting at the show for the first time.

More first time and international visitors

This year the event again took place at the Expo Center Norte Sao Paulo, between September 18th​ and 19th​, where visitors came to find out about new technologies, ingredients launches, consumer market trends and to network with fellow industry professionals.

And more of those visitors than ever were attending the show for the first time, with a staggering 52% of the visitor total stating that they had not previously visited, according to show organizer Reed Exhibitions.

On top of that, many of the visitors were also from overseas, the majority of which were from Latin American, including countries such as Argentine, Bolivia, Chile, Venezuela, Peru, Paraguay, Costa Rica and Belize.

Amongst those visitors were industry professionals from some of the biggest beauty and personal care companies in the business, including Proctor and Gamble, Mary Kay, Johnson and Johnson, Avon, Unilever and Natura  - all looking for the latest formulation solutions targeted at the Latin American market.

Innovation and Spotlight On Zones

Many of the most interesting new ingredients, concepts and technologies were on display at the Mintel Innovation Zone, together with the Spotlight On area, highlighting solutions that specifically tapped into some of the biggest trends in the LATAM market, including curly hair, nail care and body care solutions.

The Innovation Zone also included presentations by Mintel experts about the latest finished products on the market, while the Spotlight On area provided some very interesting concepts for the hair care and skin care categories.

Innovation was also platformed thanks to the first ever Innovation Tours, which demonstrated some of the most interesting new launches on the market to a mixture of industry professionals that also included media.

“Innovation is at the very heart of the beauty industry, it is embedded in everything we do, and this is reflected at in-cosmetics Latin America,” ​said Exhibition Director, Daniel Zanetti.

“Our aim is to provide tools for the sector to continually reinvent itself year-on-year, to help brands develop forward-thinking products that cater to consumers’ ever-changing needs – and that starts with the pioneering new ingredients that our exhibitors are creating and showcasing at the event.”

The trends we saw

This year the big trend we saw across almost all businesses and directed at all categories was sustainability, falling in line with what has probably been the defining trend for the industry worldwide in 2019.

The exhibition organizers reinforced this with the Green Trail, which used signage on the show floor to point visitors to a total of 94 different companies that were highlighting their green and sustainable initiatives at the event.

Beraca has a very busy booth at the event, which was helped by its sensory display, which demonstrated a number of hair care and skin care concepts that boasted sustainably sourced natural ingredients, while also highlighting different textures and sensorial attributes.

The in-cosmetics Awards

The awards night was held on the first day of the show and recognized industry achievement for the Innovation Zone Best Ingredient, the Spoltlight On Zone and the ABIHPEC-ITEHPEC Innovation Award, to recognize the most advanced and creative ingredient solution at the show.

The Gold award went to Solabia Biotecnológica for PRELLIANCE, while the silver award went to Gattefossé for Emulium Illustro and bronze to Symrise for SymRebootTM L19.

The Gold winner of the Spotlight On Award went to Colormix Specialties with SunCare Apalight SPF 30. Silver and bronze went to LipoTrue S.L. (AnargyTM) and IFF - Lucas Meyer Cosmetics (SKINecturaTM), respectively.

And the winner of the Gold ABIHPEC-ITEHPEC Innovation Award, organised by ABIHPEC, was Bloomage Biotech, with its active microHA. In second place with the Silver Award was Chemyunion, with its assets MICAH and THERMOSHIELD PREMIUM while Bronze went to Hallstar.

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