H La Cosedora founder talks about nail art explosion in Latin America

By Simon Pitman contact

- Last updated on GMT

Related tags: Nail care, Nail care products, nail art, stamping

Nail art, and more specifically nail stamping, have become so big that this year the Belleza Y Salud event in Bogota had a whole floor devoted to the very latest nail technologies and effects.

Cosmetics Design caught up with H La Cosedora founder Juan Diaz, who has been at the forefront of pushing nail art and design in Colombia. 

Now, with the success of his business in the domestic market, the company is gradually expanding, pushing out its stamping designs in different markets in Latin America and beyond, thanks to increased distribution and teaming up with some of the biggest nail care providers in the market. 

War of the brushes

The team at H La Cosedora also played a major part in this year's Belleza Y Salud event, where the hot trend was clearly all about nail care, and more specifically nail art. 

This year the War of the Brushes competition was conducted live on the show floor throughout the five day event and the company had played a major part in getting the contest off the ground, as well as supplying nail stamping designs for the contestants to use. 

As Juan Diaz explains, the company's involvement in this competition has served to highlight its expertise in this very specialized field, while also providing nail care professionals with plenty of design inspiration. 

Related topics: LATAM, Brand Innovation, Color Cosmetics

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