Getting to the core of beauty brand strategies

By Simon Pitman contact

- Last updated on GMT

At the recent Cosmoprof North America, Matthew Quint, who is Director of Columbia Business School's Center on Global Brand Leadership, gave a presentation about core brand strategy. Cosmetics Design spoke to him to find out more.

Matthew is one of the leading experts in the field of brand strategy, an area which is absolutely crucial for emerging and newly launched beauty and personal care brands. 

During his presentation session, Matthew worked through a series of templates and strategies that are designed to take a brand strategy from concept to product launch, working in all the right elements to make it successful.

Crowded retail shelves and the addition of even more brands thanks to the indie beauty trend, means that getting brand strategy razor sharp from the offset is now more crucial than ever. 

During this video interview, Matthew talks about how indie beauty brands are shaking up and reformulating brand strategies for the industry as a whole, and also makes some interesting observations about some of the feedback he had during his session, as well as what he saw on the show floor. 

Related news

Show more

Related products

show more

The Hair Exposome solution: SymHair® Shield

The Hair Exposome solution: SymHair® Shield

Symrise | 14-May-2019 | Product Brochure

External pollution refers mainly to airborne particles. Pollution dust and particles deposit onto the hair day after day and cause damage to the hair fiber.

Related suppliers

Follow us

Featured Events

View more

Products

View more

Webinars