Josephine Cosmetics
Natural, organic color brands like Josephine Cosmetics are changing and expanding the makeup category. “Josephine Cosmetics celebrates the radical, the sultry, and the unconventional side of the eco diva,” Jillian Wright, co-founder of the Indie Beauty Expo tells Cosmetics Design. She goes on to note that the brand “also has skincare to prep the skin before make up application. Sholayide Otugalu, the founder, uses ingredients like Sacha Inchi oil, Helichrysum, Prickly Pear, and Pomegranate in her facial oil, and Tulsi Holy Basil, Lime, and Cucumber in her hydrosol for optimum skin health.” (shown her, Immortelle Organic Facial Serum)