Each of the 11 beauty trends showcased at the preview event was represented by a single brand. Pour Moi Skincare was featured for its focus on geomoisturization (which is a trend towards location-, situation-, or climate-based skin care). The brand launched just last August at the Indie Beauty Expo in New York City and will be exhibiting at CosmoProf North America in Las Vegas, Nevada, this July.
All 11 beauty trends and brands featured at this week’s preview are listed here:
TREND — BRAND, Country
Crystal Energy — O’O Hawaii, United States
Empowerment — Real Her, United States
Fast Glam — Bijoux De Pele, Brazil
Fermented Brews — Botanic Farms, South Korea
For Gents Only — 18.21 Man Made, United States
Geomoisturization — Pour Moi Skincare, France
Instagramable Masks — 9 Wishes, South Korea
Mindful Beauty —Yuni Beauty, United States
Natural Botox — Rodial, United Kingdom
Nature’s Elements — Eleni & Chris, Norway
Under the Sea — Restorsea, Norway
Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.