Oil in crème
With this collection, Capsum set out to change consumer perception about oil. “Received wisdom” has it that “oil is greasy,” “oil is warm,” “oil is not sophisticated,” and “oil does not moisturize,” according to Capsum. The oil in crème shown here features the company’s SoftDrop technology, imperceptible microcapsules of oil become a cream that looks like an emulsion but that is made without any surfactant. It’s a technology that Dewandel suggests could be transferred from skin care to hair care.