Regional differences
The company works with “lots of innovative brands,” Laurie Dewandel, Capsum’s communication manager tells Cosmetics Design. Indeed since its launch in 2008, Capsum has been co-creating skin care formulations with brands like Guerlain, La Prairie, and Dr Brandt. But Dewandel acknowledges that “there are fewer indie entrepreneurs in Europe,” and that she and her colleagues enjoy the variation that comes with developing product for big brands and niche brands alike.