Three beauty players win Nexty Awards at Expo West

By Deanna Utroske contact

- Last updated on GMT

image courtesy of MyChelle
image courtesy of MyChelle
The annual natural, organic, and non-GMO cross-industry show wrapped up last week in California. But before Expo West came to a close, one skin care ingredient maker and two beauty brands were honored for their inspiration, innovation, and integrity.  

That’s what the Nexty Awards are meant to recognize, according to a press item about this year’s winners on newhope.com. (New Hope Network organizes the annual natural products event.)

Nexty Awards are given in 21 categories; and there are 6 additional awards given as Editor’s Choice picks.

Natural ingredient

In the Best New Ingredient category, Juvecol won the Nexty. Juvecol, an ingredient derived from salmon, comes from the fine chemical and nutraceutical ingredient company Maypro. The blurb from New Hope describes the ingredient further as an “eco-friendly salmon nose cartilage extract clinically shown to support joint health and skin beauty.”

Among the applications listed on the Maypro Juvecol product page is skin care. As such, the current understanding is that the extracted cartilage proteoglycans “induce the production of collagen and hyaluronan and enhance the proliferation of keratinocytes,” ​according to that page.

Best in beauty

MyChelle won the Best New Beauty Product award for its Perfect C PRO Serum. The product is designed to improve skin texture. And, according to a company press release about the Nexty Award, the serum delivers antioxidant, anti-pollution, and anti-aging benefits.

“It's an honor to be recognized for our innovation in natural skin care​,” Kimberly Heathman, CMO and chemist at MyChelle Dermaceuticals, tells the press. She goes on to explain that “Perfect C PRO Serum contains some of the industry's highest levels of patented stable L-Ascorbic Acid, the only active form of Vitamin C proven by thousands of independent studies.”

Editor’s choice

Winning the Editor’s Choice award for Beauty Product this year was Dr. Bronner’s Arnica-Menthol Organic Balm. The product is a skin cooling balm, meant for use on the feet, the back, knuckles, elbows, or elsewhere for “instant relaxation.”

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