From kitchen start-up to offers from Sephora in under a year

By Simon Pitman contact

- Last updated on GMT

From kitchen start-up to offers from Sephora in under a year

Related tags: Wall street journal, Skin, Sephora

An organic cosmetics range that was started in the kitchen of a young entrepreneur has sealed celebrity endorsements and is being stocked in major retail chains, all within the space of a year.

Company CEO Ryan Zamo founded Z Skin Cosmetics and started preparing and packaging his organic certified anti-acne, anti-aging and hair loss solutions from his own home when he was aged 25.

Within six months the business was up and running, within one year he had been approached by Sephora to stock his products, as well as other major retailers, and the latest notch to his achievements is international distribution.

Media gives seal of approval

But the list of achievements does not end there, celebrities have endorsed his product lines, the media has picked up on his story, with MSNBC referring to the business model as ‘the next Proactiv and Clinique’ and was named ‘Product of the Year’ by the Wall Street Journal, not to mention being nominated as the fastest growing cosmetic company by Yahoo! News.

Zamo plays down the company’s credentials and the success of its product portfolio, which is said to have created a new standard for affordable organic products.

"I really didn't think much about my products when I first made them. I mean, to the person who creates them they're obviously the best thing ever, but it's kind of like everyone thinking they have the world’s greatest pet",​ said Zamo.

Parents' botanical background boosted formulation

Where the entrepreneur does give particular credit to his success is his parents' background and what that has bought to the product formulations.

His mother is a plant biologist with an extensive knowledge of both exotic and medicinal plants, whereas his father is a horticulturalist, with a background in medicinal herbs and oils used for the skin and hair.

Evidently the icing on the cake is comprehensive clinical trials that underline the efficacy and safety of the products and give credence to the product lines’ significant claims.

Portfolio based on plant, herb and fruit extracts

Currently the company portfolio includes and an anti-aging skin care line that includes an age-defying serum, night-time eye cream, a day-time cream and a neck firming cream, together with a complete hair care range that includes a sleep-in conditioner and a full mineral make-up line.

Natural-based organic ingredients encompass a long list that includes avocado oil, Ashwagandha, baobab, cinnamon, coffee, frankincense, ginger, hyssop, juniper berry, marula oil and tamuna.

Related topics: Brand Innovation

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