Sephora

Sephora takes on Birchbox with new beauty box service

Sephora takes on Birchbox with new beauty box service

By Lucy Whitehouse

In a move which sees the French-founded cosmetics giant step into direct competition with category titans Birchbox, Sephora has just announced the launch of its own beauty box monthly subscription service.

'Sephora effect' - beauty retailer changing the game in the US

'Sephora effect' - beauty retailer changing the game in the US

By Michelle Yeomans

The importance of the in-store experience has not been wasted on Sephora, as can been seen with its 'Innovation Lab', which the retailer says will feature programs that encourage the next generation of digital leaders.

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