Special newsletter - Men's grooming
It's all about the cushion effect in Korea!
According to regional expert Florence Bernardin, South Korea is the largest market for male grooming, where BB creams and ‘all in one’ products are king.
The 'cushion' effect is extremely popular with men as it provides sun protection, blemish coverage and moisture in the humid climate. In a nutshell, it is a liquid foundation soaked in a sponge in the form of a compact case that can be patted onto the face.
This 'IOPE Men Air Cushion SPF50+/PA+++' from AmorePacific is catering to this demand with a compact that provides sunblock with natural skin correction and contains lots of menthol originated powder to cool down the skin.
