Skin care down
Not such a jolly time for the skin care category as, for the first time in a decade, overall category performance is below that of fragrances.
While sales from indie and premium priced brands are robust, it can't overcome the softness in top sub segments like facial moisturizers, age specialists, and gifts.
Capitalizing on the smaller subcategories that are growing will help keep skin care afloat this season, according to NPD.