PolyOne unveils ‘out of this world’ colorants for PET packaging
PolyOne has unveiled a new collection of liquid colorants that can help brand managers and packaging designers create “out of this world” personal care and cosmetic products packaged in PET.
Inspired by PolyOne’s InVisiOSM Color Inspirations 2015 New Frontier palette, the company says that the colours mimic the darkness of deep space and interstellar hues, helping brand owners to create a sense of cosmic mystery and stylish sophistication.
“Distinctive and dynamic packaging color effects play a significant role in creating a quality perception for consumers,” explains Gary Fielding, marketing director, PolyOne ColorMatrix. “These multi-dimensional colorants give designers and product managers the potential to enhance brand equity and gain a competitive edge on store shelves.”
PolyOne will display these new colorants and more at Pack Expo 2014, in Chicago.