With this in mind, we have collaborated with analysts from Mintel to put together a gallery of some of the most advanced sun creams out there leading the way in formulation.
Studies showing that many people are 'dangerously' uninformed about the risks of UV exposure, meaning that good sun protection has become more important than ever.
Skin cancer is a major health problem, with around 9,000 Europeans dying of the disease in the year 2000 alone. And studies have shown that many people continue to be unaware of ways to prevent negative health effects, with misconceptions - like the idea that sunscreen is only needed on cloudy days - being extremely common.
Read on to see some of the best "super sunscreens" on the market now....