Re-launched in early 2013, the Sure Women range of deodorant sprays use an innovation in spray can technology to compress standard 150ml aerosol packs into 75ml containers.
The new packs can be used for just as long as normal, but require less material and have a lower carbon footprint, Unilever claims.
Punchard commented: “For this deodorant launch Unilever are leveraging an innovation in the actuator technology used on the aerosol to deliver a finer spray. This means that the smaller 75ml packs can last just as long as the previous 150ml size which is the current standard size for these brands.”
“The new sized aerosol claimed to use on average 25 per cent less aluminium and have 25 per cent lower carbon.”