Death of Aveda’s founder announced

- Last updated on GMT

Aveda, US beauty giant famed for its environmental responsibility in business, has announced the death of its founder, Horst Rechelbacher.

The Austria-born environmentalist died in his home in Osceola, Wisconsin on Saturday from pancreatic cancer. He was 72.

horstFB
Photo: Facebook/Horst Rechelbacher

Rechelbacher was a pioneer of fair trade ingredients, organic certification, plant-based aromatherapy, and food-grade formulations in health and beauty products, and it was these principles that he founded Aveda upon.

He was also the founder of Intelligent Nutrients, a certified organics beauty company which also produces plant-based, non-toxic beauty products.

The company described its sadness at the loss of its founder in a statement on its website.

Horst led a life of extraordinary leadership, creating a vision of what he wanted to be, and then bringing that vision to reality.”

Related news

Related products

show more

The first Exposome-Proof Natural Skin Brightener

The first Exposome-Proof Natural Skin Brightener

Symrise | 20-Oct-2017 | Product Brochure

Time has come to take a new look on pigmentation disorders. UV has long been identified as the main cause for aging and darks spots. But recent research...

SymDiol® 68 a smart synergistic protectant

SymDiol® 68 a smart synergistic protectant

Symrise | 09-Oct-2017 | Product Brochure

Today, cosmetic formulators face an increasingly challenging task to protect formulations and at the same time answering consumers’ desires for less preservatives...

AprinnovaSqualaneBrochure-610x343

Neossance® Squalane, Skin Therapy Benefits

APRINNOVA – A joint venture of AMYRIS and NIKKOL Group | 26-Sep-2017 | Clinical Study

Aprinnova is leading a resurgence in Squalane, reducing supply fears while making it attractive to use in mass/value positioned brands. Aprinnova is addressing...

Related suppliers